ReadWriteWeb

12 Companies Targeting Early Tech Adopters

Admin — Sun, 05 Jul 2009 16:30:19 -0800

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. We hope you'll pay them a visit as a way to show your appreciation for their sponsorship of this site.

Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we'd love to tell you about. Email our COO Bernard Lunn for all the details.

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Ready to learn more about the smart companies that support this site you love to read? Read on...

Socialtext

Socialtext provides an enterprise wiki platform for organizations who want to accelerate knowledge sharing, foster collaboration, or build online communities.

Socialtext is currently offering a free white paper entitled "5 Best Practices for Enterprise Collaboration." It explains how collaboration solutions (a.k.a. Enterprise 2.0) can "dramatically reduce enterprise cycle times and costs. These results may be critical to survival in difficult economic times, and the right collaboration solution is the easiest, most cost effective way to achieve them."

Download Socialtext's free white paper at http://socialtext.com.

Crowd Science

Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.

You can sign up to get demographic data by clicking here.

Mashery

Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.

You can find out more about APIs and their business use at www.mashery.com.

Rackspace

Rackspace is one of the world's largest hosting providers, but it's also competing in the cloud computing arena. In October Rackspace announced two major acquisitions: SliceHost and JungleDisk. Slicehost is a popular cloud computing and hosting provider with about 15,000 users, while JungleDisk is one of our favorite online backup services. JungleDisk used to rely on Amazon's S3 storage solution, but it now also supports Rackspace's cloud storage solution. At the same time, Rackspace also announced a new suite of services, Rackspace Cloud Hosting, which combines a hosting platform (CloudSites) with a cloud storage solution (CloudFS), and, in the long run, a tight integration with Slicehost's services.

Click here to explore Rackspace's hosting and cloud computing solutions.

Aplus.net

Aplus.net offers a variety of services relating to Web hosting, including shared hosting, dedicated server, managed hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.

You can register for Aplus.net here.

Hakia

Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.

Hakia currently powers the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors' requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.

Learn more about Contexa by clicking here.

Weebiz

Weebiz is the social network for companies. It's the place where you can promote your products and services, meet new clients, suppliers and partners, share valuable industry information, and leverage your business relations. Weebiz puts companies at the center of a hub where opportunities converge. It is a beautiful and simple-to-use tool that provides the perfect environment for business networking.

You can pre-register your company on Weebiz by clicking here.

Mollom

The web is changing. User contribution is now what makes or breaks a site. Allowing users to react, participate and contribute while still keeping your site under control can be a huge challenge. Mollom is a Web service that helps you identify content quality and, more importantly, helps you stop spam on your blog, social network or community website. When site moderation becomes easier, you have more time and energy to interact with your community.

Mollom is currently protecting over 9,000 active websites and has caught over 83 million spam messages since it started. Its average efficiency is 99.96%. Find out more on the Mollom website.

Domain.ME

.Me is a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog.

.Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it's taken. To check out other ideas, explore the world of .Me.

SiSense

SiSense sees enterprise business intelligence as being a heavy and expensive project that requires a ton of IT support. Its main product, Prism, enables immediate deployment and connects to any data source, dynamically. In doing that, it frees IT from the need to maintain and build data warehouses, OLAP cubes, and refresh reports. It also frees users to use any business intelligence methodology, reports and charts, to bring more common sense and provide them with uncommon insights.

SiSense Prism is a powerful business intelligence tool, easy to learn and use, that works on your desktop. Create stunning visuals, reports and performance dashboards using a smart tool that is fast and easy to use.

Wix

Wix is a powerful Flash platform that enables millions of people to get online with their own custom Flash websites for free. At the heart of Wix is an intuitive drag-and-drop editor and an impressive range of fully customizable Flash templates. Users can choose from templates or create their Flash Web content from scratch, all with a simple click, drag, and drop.

But don't be fooled by its simplicity. With bold innovation, Wix makes everything created and published with its Flash platform search-engine friendly. Its premium packages allow users to connect to their own domain, integrate Google Analytics, add extra storage, and much more.

Our Gracious Hosts and Blogging Software

ReadWriteWeb is hosted by Media Temple and is published using SixApart's Movable Type.

If you've ever wondered what ReadWriteWeb looks like behind the scenes, or if you've never seen the Movable Type publishing interface - that's it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available - in fact our contacts at Six Apart emailed the actual code to us before it was up on their website. That's customer service for you!

The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.

Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.

Thanks to all our sponsors and our readers for your support!

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Beta No More: Wikipedia Mobile Officially Launches with Important Changes for Editors

Jolie O'Dell — Sun, 05 Jul 2009 13:17:07 -0800

Although Wikipedia's mobile site has been in various stages of development for quite some time, Wikimedia's Lead Mobile Developer Hampton Catlin recently announced on the Wikimedia technical blog that the site is live on a new server and ready for action.

Currently, the site supports iPhone, Kindle, Android, and Palm Pre in English and German with other languages in the works in various stages of translation. "Our goal," wrote Catlin, "is to grow slowly and do it really well... Things are looking good so far."

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Current breakdowns of site traffic show that most users of the mobile site are browsing on iPhones and that the overwhelming majority of users are reading in English:

In a typical hour, several hundred pages are served in German, with single- or double-digit results for pages served in French, Dutch, Japanese, and Spanish.

Ten million pages were served during the site's entire test period. Within the past 24 hours, however, the mobile site has already received 2.3 million hits. Stats on the mobile site are updated every hour on the hour at the Wikipedia Statistics page.

An important note for Wikipedia editors is the use of default redirects to the mobile gateway. Editors working on the fly from mobile devices will have to click a link reading "View this page on main Wikipedia" to disable the redirect. Catlin wrote of this change, "The 99% of people using mobile devices to read Wikipedia on-the-go have a seemless experience... We suspect an initial outcry from the editors that use their mobile devices, but hope that will calm down."

The mobile site is "running Ruby, a first for Wikimedia!" said Catlin in an email to us this afternoon. Other technical information is available here. Updates on Wikimedia/Wikipedia mobile information will be available through the Wikimedia Mobile Twitter account.

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Web Trend Map 4 Goes Interactive, Drops July 14th

Doug Coleman — Sun, 05 Jul 2009 12:27:30 -0800

UPDATE: According to a recent iA Twitter update the interactive Web Trend Map 4 will open for beta testers tomorrow if it can solve some server problems.

We were very excited earlier this year when RWW made its way onto the latest edition of the Web Trend Map. For those of you unfamiliar with this map, it "plots the Internet's leading names and domains onto the Tokyo Metro map. Domains and personalities are carefully selected through dialogue with map enthusiasts, and every domain is evaluated based on traffic, revenue, and character". Information architecture company iA built this awesome visualization and we have learned that it is about to roll out an interactive version of its map later this month.

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Thanks to a tip from RWW reader @CleverClogs, we discovered that Tokyo based iA, who has been working on an interactive version of its Web Trend Map 4 since early June, will launch on July 14th. According to iA, "the idea is simple: Track the online tends in real time, deliver them in personalized and localized isometric maps. The technology is kind of a complicated story; but of course, we'll give our best to make the interface as simple as the idea".

No further details were given at press time, but we did find another clue on the company's Flickr photostream; "July 14th is the launch day of the interactive Webtrendmap. I hope we can launch the new iA site at the same time...our website might look somewhat like this (WTM spoiler alert)":

You can already go to openzoom.org to find a zoomable version or go here to order a full-size printed version. Be sure to follow @iA on Twitter and check out the notebook on its blog for any breaking news updates about its visualizations.

This news tip was submitted by a RWW reader. If you discover any Web apps, Web technology trends, social media or social networking tips you think might be interesting for us to write about, please send them to us at tips@readwriteweb.com.

Discuss

Cartoon: Search Engine Pessimized

Rob Cottingham — Sat, 04 Jul 2009 22:04:31 -0800

It's happening to more and more of the blogs I read: the personality, quirkiness and unique voice that once made them so appealing to me are fading. In their place, an SEO-driven uniformity that puts keyword placement ahead of pretty much everything.

That approach has been afflicting newspapers for some time, as clever headlines give way to the kind of blandness that only a machine could love (which is no coincidence, because machines are the target audience). And many pro bloggers who rely on AdSense for their revenue have been doing it for years.

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But now I'm starting to see it trickle into the blogging of friends and loved ones. I understand the desire to rank more highly in search engines, but as SEO goes mainstream, I can't help but feel we're losing something.

Maybe that's just me, great cartoon funny social media. What do you think?

More Noise to Signal

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ReadWriteWeb Events Guide, 4 July 2009

Andrew Lobo — Sat, 04 Jul 2009 14:45:52 -0800

Time for this week's events guide, a regular feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.

Know of an event taking place that should appear here? Let us know in the comments below or contact us.

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21 July 2009: Palo Alto, California, and 23 July 2009: Los Angeles

Silicon Valley Angel & Venture Conference and SoCal Angel & Venture Conference

FundingPost has hosted 150+ sold-out venture events in 17 cities over the past 7 years. At these next two events, the panel of investors will focus on early-stage venture investing: how to meet investors, pitch them, and what it really takes to get them to write you a check! We will be discussing trends in early-stage investing, hot sectors, sectors that these angels and VCs look at, things that are most important to them when they are considering an investment, the best and worst things an entrepreneur can do to get their attention, additional advice for entrepreneurs, and, of course, the best ways to reach these and other investors. There will be plenty of time for networking with the investor panelists, both before the panel and after the panel at the cocktail party!

13 July 2009: Tel Aviv

TWS2009

TWS2009, scheduled for July 13th, aims to find and present the 10 most promising Internet startups in Israel. The event is of, for, and about the leading figures and companies that are driving innovation in the Israeli Internet economy. Well-known professionals worldwide, such as Brian Solis, Rafe Needleman, Ron Conway, Stowe Boyd, Dave Sifry, Jeff Pulver, Deborah Schultz, Marc Goldberg, and Saul Klein, will choose the 10 winning startups. The event is organized by Yaron Orenstein, who also runs Israel's biggest blog the.co.ils, with Globes as a partner. ReadWriteWeb readers get a 40% discount on admission.

16 July 2009: San Francisco

MobileBeat 2009

Join the most influential investors, mobile industry executives, entrepreneurs, press, and analysts at MobileBeat 2009 (presented by VentureBeat) for one day of in-depth discussion, debate, and power networking. Join us July 16th at the Parc 55 hotel in San Francisco.

24 August 2009: Charlotte, North Caroline

Social Fresh

Social Fresh is a 1 day Social Media Conference with speakers from Best Buy, Rubbermaid, IBM, and Keynote Speaker David Armano (@Armano). Social Fresh content is focused on the tangible social media successes of today and the technology that will drive those successes tomorrow. Think less concept and more real case studies and examples directly from businesses and developers who are using the social web successfully. Get 15% off by using code RSS15 and follow the conference on Twitter (@SoFresh) for other discounts and updates.

22 – 23 September 2009: Singapore

Social Networking World Forum — Asia

This two-day conference hosted by the Social Networking World Forum - Asia features key speakers from social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

Joint exhibition combining social networking and mobile social networking formats
Evening networking reception
Discount for early booking (expires August 21st)
Free pass for exhibition only

4 – 5 November 2009: Raleigh, North Carolina

Internet Summit 2009

Internet Summit '09 will feature over 75 speakers, including representatives of major Internet brands such as Twitter, Pandora, Google, Salesforce.com, Digg, Technorati, CBS Interactive, Huffington Post, Blogger, Tree.com, and many more.

Topics will include social media, blogging, real time, mobile, video, search, online advertising, e-commerce, analytics, the cloud, and more.

Join over 1200 entrepreneurs, senior marketers, and executives in the conversation about the future of the industry and how to capitalize on the shifting dynamics of the Internet and tap into its unlimited business potential.

9 – 10 November 2009: Santa Clara, California

Social Networking World Forum — California

This event taking place at the Santa Clara Convention Center actually consists of three conferences: two days dedicated to social networking, one day dedicated to enterprise social media, and one day dedicated to social TV. Key speakers include social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

Joint exhibition combining social networking and enterprise social media formats
Pre-show online meeting planner for delegates
Discount for early booking (expires September 25th)
Free pass for exhibition only

10 – 13 November 2009: Las Vegas

PubCon Vegas

PubCon Las Vegas is a multi-track educational conference hosted by SearchEngineWorld & WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. PubCon London 2009 is a social networking event.

11 – 12 November 2009: Denver, Colorado

Defrag 2009 Conference — Denver, Colorado

As online data is growing and fragmenting at an exponential pace, individuals, groups and organizations are struggling to discover, assemble, organize, act on and gather feedback from that data. In the largest sense, we're all looking to augment the pace at which we achieve insights on raw data -- to accelerate the "A-ha" moment.

Defrag explores the intersection of topics like:

Business intelligence
Business process management
Social computing and analytics
Next-level discovery
Enterprise 2.0
Next-gen email
The semantic Web

1 – 3 December 2009: London, England

Online Information & IMS 2009

Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry.

Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies

15 – 16 March 2010: London

2nd Annual Social Networking World Forum — London

The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:

Social Networking World Forum
Enterprise social media
Social TV World Forum
Mobile Social Networking Forum

The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.

Full workshop program within exhibition area
Evening networking reception
Pre-show online meeting planner for delegates
Free pass for exhibition only

Discuss

It's Not Really a Party Until Someone Shoots Rockets Out of Their Butt

Doug Coleman — Sat, 04 Jul 2009 09:07:31 -0800

As America celebrates its 233rd year of independence from England today, many red-blooded Americans will celebrate the old-fashioned way, by going outdoors, having a picnic or barbecue, decorating everything in red, white and blue and watching or holding their own fireworks displays. But in this rough economy lots of people are choosing to stay close to home. Who really wants to spend lots of money traveling, fighting huge crowds at the day's events and possibly blow off your fingers or light yourself on fire? Luckily we've got you covered.

This is a good day to stay home, watch a baseball game, throw some hotdogs on the grill, eat an apple pie and watch fireworks on your computer. earthTV, an international live TV channel, has cameras located in Los Angeles, Washington D.C., New York City, Niagara Falls and Honolulu and will be broadcasting live streams of fireworks displays beginning at dusk in those cities. If you just can't wait until then, go check out its timelapse showing Independence Day displays from years past.

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The fun is not limited to fireworks. Today Jimmy Fallon will emcee a special concert featuring the Foo Fighters and Michelle Branch from the South Lawn of the White House. Look for exclusive live video at whitehouse.gov/live beginning with President Obama's opening remarks at 7pm EDT. According to the White House blog, "the concert, put on by the USO honoring the hundreds of service members and their families who will be in attendance, will begin at 8:10 pm ET, followed by fireworks over the National Mall at approximately 9:10pm".

For those of you that are really feeling the American spirit today, check out this silly video we found. After all, it's not really a party until someone shoots rockets out of their butt or blows a hand off, right? (WARNING: Do Not Try This at Home)

Discuss

Expono: Flickr, Picasa and the Kitchen Sink

Doug Coleman — Sat, 04 Jul 2009 07:00:26 -0800

You can't swing a stick on the Web these days without hitting a photo or media sharing service. Some of the most popular ones like Flickr and Photobucket have become an indispensable part of our online lives. Among the most recent services to enter the game is Expono, a photo sharing, organizing and protecting service with added features like GPS tagging and the ability to connect with social media services Facebook, Twitter and Friendfeed. Expono has everything you would expect to find on a media sharing site like online backup, easy sharing, albums and tagging, but adds a whole bunch more features that you might not expect all in one place. It is certainly worth taking a look at.

In September of 2008, Expono went live with its site and made the bold choice to go with 100% cloud computing. Other sites like SmugMug have done this with great success and it feels like a growing trend. The lower cost and ease of scaling made cloud computing a sensible choice for Expono and the company set about building its incredible array of features. Those features, combined with the company's talented and ambitious team based in Oslo, Norway, make Expono a potential contender in an increasingly crowded media sharing marketplace.

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Expono is a "freemium" service that allows its non-paying users to transfer 10GB of data a month, use 1GB of storage space and have one custom group. The $45 Plus account allows for 100GB of monthly data transfers, 10GB or more of storage space and up to 10 custom groups. Plus users also have access to a lot more features.

You can go here to view a complete list of Expono's features. It's an impressive list, if not a little overwhelming, and you simply need to have a look for yourself. Here are a few of the main features we like:

Custom Location in Maps:

Geotagging has become a pretty popular thing to do with photographs. It's just interesting for us to see on a map where a photo was taken. It gives viewers added perspective, helps the photographer better organize their collections and could even help businesses attract customers. Expono has a feature that lets users drag a pin, place it on a map where the photo was taken and give that place a name for future reference. It's a simply but useful tool and a nice feature.

Language Translation:

Expono has not forgotten our Spanish-speaking friends and allows English-Spanish translations. The company is frantically working on translation to other languages like Danish, Russian, French and Hebrew and is actively searching for help translating other languages.

Full Quality Photo Sharing on Facebook:

Expono allows users to share full quality photos and activities and connect on Facebook. It looks pretty straightforward and easy to do:

"Simply go to Facebook Settings on Edit Services menu, press the "Connect with Facebook" button and follow the instructions. It takes 10-30 seconds!"

"After your accounts have been connected, you will be able to tag your Facebook friends on your photos like any other contacts you already have in your address book. With your Facebook friends now on Expono, you can add them to your contact groups, give them access to the photos you want them to see and tag them on your photos.

You can post stories to your wall when you favorite a photo, comment or tag a Facebook friend on Expono or just be able to tell the story behind your precious memory.

Face Tagging and Sharing to FriendFeed and Twitter:

Expono has extended its integration with Friendfeed and Twitter that allows interaction between users of those services:

"Earlier we had automatic photo uploads announcements to Friendfeed and Twitter every time you uploaded new photos to Expono. The functionality allowed our users to inform their followers and subscribers about newly uploaded photos in a innovative way. Now we have extended that to include direct sharing of public album and photos right from the Share menu, giving your subscribers and followers access to view your full quality photos with just 1 click."

Basically, you connect your Expono account with FriendFeed or Twitter, tag your friends' photos, add them to your contact groups and give them access to the photos you want them to see.

See what Expono's small but loyal group of followers are talking about on Twitter and also on FriendFeed.

Oh, did we mention Expono's context aware media RSS that allows users to enter a URL into your Wii Opera browser URL field, run it fullscreen and watch a slideshow on your TV? Don't forget authenticated RSS feeds, GPS support, photo editing, iPhoto photocasting, EXIF and IPTC support and much, much more. We also like that Expono takes your privacy very seriously.

This hungry startup (a core team of six, including Co-Founder and CEO Magnus Jonsson) means business when it says there are other exciting things in the works. Expono team member Daniel Bentes hinted at the company's interest in a developing a mobile site, similar to Flickr's new mobile site, that uses Apple's Core Location service right from Safari. Bentes says, "this kind of location awareness will be the future of not only search and discovery services, but even ad-based and paid content, giving even more value to viewers and readers alike. As of now, Apple's Core Location is the prime example of this ability". He adds that the company "...would like to implement the same kind of functionality on Expono.com for the coming iPhone version. But would REALLY love to implement it on the main web version as well, enabling this functionality to an even broader audience".

Like we said, there are other sites out there that do similar things. But when you combine all these things together and they are done well (in this case they did a great job), you get a very powerful and useful tool that just may be worth forking over your hard-earned money for. If you don't want to take our word for it, check out what our friend @CleverClogs had to say about Expono over on Friendfeed. She is quite knowledgeable and discriminating about such matters. You might want to also go to the Expono Customer Support Community on Get Satisfaction to see what others are saying and to throw in your own two cents.

Be sure to read the Expono blog for even more information and follow the company's Twitter updates @expono. The service is still in Beta, but you should have no problem getting an invite if you sign up at Expono.com.

Discuss

Weekly Wrapup: Facebook Privacy, FriendFeed Trolls, iPhone Push, And More...

Richard MacManus — Sat, 04 Jul 2009 05:00:00 -0800

In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we analyze the latest changes to Facebook's privacy controls, investigate trolling on FriendFeed, explore the impact of push notifications on the iPhone, review Firefox 3.5, check out Google's update to Blog Search, and more. We also update you with the latest from our new channel ReadWriteStart, dedicated to profiling startups and entrepreneurs.

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Introducing the ReadWriteWeb Guide to Online Community Management

Our First Premium Report for Businesses

Recently we released our first premium report: The ReadWriteWeb Guide to Online Community Management. It's been in the works for more than four months and we believe it's unlike anything else you've seen. Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective.

The end product is in two parts. Part one is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. Part two is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web. The Guide is available for purchase at a price of $299. (You won't be charged until you complete a few simple steps on that page.) You can download a free sample section of the report here.

Web Trends

Facebook Wants You to Be Less Private - But Why?

Facebook held a conference call this week about changes being made to the website's privacy features but we were left feeling a little confused. A long list of settings are being collapsed into a much more manageable privacy interface and users who want to keep sharing messages only with friends and family they have approved will be able to continue doing so. But it is pretty clear that Facebook would like you to share a lot more information publicly than you are right now, with the whole wide open internet.

Why? We asked the company if they really were trying to nudge users into being more public on Facebook and if outside developers would then get access to more user data. Two out of three of the Facebook staff members on the call have now confirmed that yes, they are aiming for users to be more public.

Oh FriendFeed, What You Really Need is Accountability

Last month, we posed the question "are trolls ruining social media?" - a topic that seems to have reared its ugly head once again over the weekend, this time with a specific focus on FriendFeed and the supposed angry mobs that form there. But let's get real for a minute. Although it's shocking that some FriendFeed users post terrible, hurtful things while using their real names, posting angry and mean comments is nothing new to the internet. Other social communities, including Digg and YouTube, also deal with this issue - heck, they're even known for it! But instead of continually pointing out the problem, maybe it's time for the innovators in our community to start thinking up solutions. Here's one we just thought up...let us know what you think.

So Far, Push Notifications on the iPhone are a Letdown

When Apple launched the iPhone 3.0 update, we were pretty excited about a number of the new features in the OS. But push notifications, which Apple billed as an alternative to battery-draining background processes, were on the top of our list. After a few weeks with the iPhone 3.0 OS, however, only a very small number of push apps have made it into the store, and even some of the best ones, like BeeJive IM (iTunes link) and the AP Mobile app (iTunes link) suffer from major drawbacks.

Rupert Murdoch: Facebook is Just a Directory

Rupert Murdoch, the 78-year-old CEO and chairman of News Corp., this week gave a revealing interview to The Street's Dan Freed. In the interview, Murdoch argued that the latest head-count reduction at MySpace was necessary because the number of employees at the company had grown out of control. In addition, he also told Freed that he wants the site to be very different from Facebook, which, in his eyes, is nothing more than a directory, while MySpace is a place "to find common interests, share music, that sort of thing."

U.S. Government Reaches Out to the Social Web for Collaboration, But Are Users Reaching Back?

In the quest to open government processes to citizens, collaboration and participation were identified as explicit goals in a presidential memo issued earlier this year. Upon the appearance of a tenuously connected web of blogs, sites, wikis, and forums, many were excited about the refreshing availability of public channels for dialogue between ordinary Americans and policy makers when it comes to deciding what the 21st century American government will look like. On the other hand, the participation in these initiatives has been dwarfed by what one might see on ICanHasCheezburger. In spite of what could be seen as lackluster citizen response, The Open Government initiative's final drafting phase, which was to have closed already, has been extended until July 3.

Becoming An Open Enterprise: Five Lessons from Booz Allen Hamilton

On Tuesday, consulting firm Booz Allen Hamilton won the Open Enterprise Innovation Award at the 2009 Enterprise 2.0 Conference. The portal that garnered them the accolade, hello.bah.com, has shown impressive adoption within Booz Allen, especially for a firm that's 90 years old. Since being rolled out in August 2008, it's been taken up for daily use by 40% of the 21,000-strong workforce, according to Walton Smith, who's worked as an evangelist for it. But by now, the flurry of activity around the conference has subsided, and many are left wondering just what about Booz Allen's enterprise 2.0 initiative makes them innovative? What led their social software implementation to be successful, and what patterns and practices can we imitate? After taking a look, here are five characteristics that ReadWriteWeb feels were key to the success of hello.bah.com

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

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We'd like to thank ReadWriteWeb's sponsors, without whom we couldn't bring you all these stories every week!

Mashery is the leading provider of API management services.
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Domain.ME, the official registry for all .ME Domains.
SiSense, Analytics, Reports and Filters
Mollom, stop comment spam and build your community.
Crowd Science gives you detailed visitor demographics.
hakia is a semantic search engine.
Rackspace provides dedicated server hosting.
Socialtext brings you 5 Best Practices for Enterprise Collaboration Success
Aplus provides web hosting services for small business hosting needs.
MediaTemple provides hosting for RWW.
SixApart provides our publishing software MT4.

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Learn to Negotiate and Close

This is one post/chapter in a serialized book called Startup 101. For the introduction and table of contents, please click here.

"It ain't over till the fat lady sings" means that nothing happens until you get the signature on the contract. That is when the money gets wired. Deals often get derailed. They drift, and then nothing happens. Or a competitor comes in and snatches the prize from you. That is why a "closer," someone who can seal the deal, is so prized.

SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL

Web Products

Firefox 3.5 Arrives, But Are You Dazzled?

There used to be a time when a new Firefox release was an exciting day for early adopters. We'd delve into the new features, rejoice in the speed improvements, and moan about our lost extensions. Mozilla released Firefox 3.5 this week, but something was missing. Firefox just isn't dazzling us the way it used to. In fact, in some cases, it's as if the browser is playing a game of catch-up instead. With new features like Private Browsing and TraceMonkey, an engine that speeds up web applications, Firefox isn't exactly blowing us away - they're simply introducing features that put them on par with Google Chrome and even, gasp, IE.

Google Updates Blog Search - Where's the Innovation?

Google just announced a number of changes to its blog search engine, Google Blog Search, but none of them will knock your socks off. RSS feeds for search queries were added, something that no self-respecting search engine of dynamic content would be without. Hot search queries and recent posts from popular blogs round out the slight redesign of the Blog Search home page. While many different Google projects push the envelope with features and interface innovation - users are excited just to see Blog Search make catch-up moves, since it's a sign that the product is still breathing at all. No news about much needed spam control, no response to Twitter stealing many blogs' thunder, no personalization, no visualization, no semantics, no mobile play - nothing. It's really disappointing. Google Blog Search remains the best option if you're looking for fast results, but other options are better if you have any needs other than speed.

Video Interview with Pandora Founder Tim Westergren

Pandora is one of the Internet's slow and steady success stories. After years of work and more than $20 million dollars invested, the company is finally looking at the light of the end of the tunnel: turning a profit. In this exclusive interview with founder Tim Westergren after a town hall meetup in Richmond, Virginia, we discuss the company's close call with bankruptcy in 2007, their ad-based revenue model, their roadmap for adding new features and an open API, and their incorporation into a variety of hardware devices.

Pirate Bay Acquired for $7.8 million, Content Providers to Get Paid

According to their blog and a recent BusinessWire release, controversial Swedish bit torrent tracker the Pirate Bay, is being acquired by Global Gaming Factory X AB for roughly $7.8 million in cash and shares (or $60 million SEK). On the blog, the group hopes to alleviate concerns by saying:
"If the new owners screw around with the site, nobody will keep using it. That's the biggest insurance one can have that the site will be run in the way that we all want it to. And - you can now not only share files, but shares, with people. Everybody can indeed be the owner of The Pirate Bay now. That's awesome and will take the heat off us."

Google Apps Go Social With Improved Contacts & A New API

With some core changes to contacts, Google Apps has dipped a toe in to the enterprise social networking waters. As of this week, Apps contacts exhibits shades of Facebook and Twitter by allowing you to find and interact with all the user profiles in your Apps suite. According to Google, these adjustments where made at the behest of enterprise Apps users. It has also made a user profiles API available to Premier Edition customers, one that allows IT to retrieve and manipulate data about all the people using Apps in a company.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

That's a wrap for another week! Enjoy your weekend everyone.

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Ads Spotted on Twitter.com - Did You Notice?

Marshall Kirkpatrick — Fri, 03 Jul 2009 15:40:15 -0800

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal - until Twitter promptly said the word "sponsored" was only appearing on the site in error. Now the "sponsored definitions" of certain Twitter "concepts" have appeared on the site again - and they sure look legit this time.

These first ads probably aren't going to bring in enough cash to fuel a micro-app acquisition spree by Twitter, but this is the first clear public indication of one way the company is bringing in revenue. It's funny - the ads have been live for about a week now and no one but a few small, alert blogs has written about them. (Seth Simonds in particular caught a really interesting international angle on the story.) It was big news three months ago and we believe it's still important.

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So far the only two sponsored links we've seen cycle through our sidebars have been to the ad network Federated Media's Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios' CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno. The ads only appear on the home page of Twitter when a user is logged in, not when looking at another user's profile page. Also included in the cycle is a link to a joint Twitter and Threadless.com microsite where visitors can buy Threadless t-shirts about Twitter. Apparently that doesn't constitute a sponsored link, but presumably money is changing hands somewhere. The whole world of Twitter is a green-field when it comes to rules of disclosure.

Perhaps these sources of revenue will help Twitter remain a viable company long enough for all kinds of questions about this brand new medium to be explored.

Dave Winer argued this Spring that people want to know how Twitter is going to make money because they might not like it. He told a story about learning while in college that Domino's Pizza used profits to fight Planned Parenthood. With all the time, energy and content people are investing in Twitter - many want to know how the company will monetize so they can decide whether it's an organization they want to continue investing in.

And so it has begun. There are ads on Twitter. What do you think?

Disclosure: Federated Media is also the ad network for ReadWriteWeb.

You can find ReadWriteWeb on Twitter, as well as the entire RWW Team: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Doug Coleman, Jolie O'Dell, Dana Oshiro , Lidija Davis and Steven Walling.

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Risky Business: Enterprise GRC Platforms Essential, Says Forrester

Steven Walling — Fri, 03 Jul 2009 15:39:00 -0800

In a new report issued on the first of the month, Forrester Research has asserted the importance of enterprise platforms for governance, risk management, and compliance (GRC). Pointing to big name corporate failures in the last decade, they argue that the value proposition for GRC software is clear, and they identified leaders in this growing market.

The open question from the research is whether enterprises will really see the need as being so desperate. Fear may be a great motivator, but GRC platforms have yet to prove that they're a piece of IT that businesses require to succeed.

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GR What?

Governance, risk management and compliance platforms take a broad and complex series of business tasks and whittle them down to a central point of focus for the enterprise.

Basically, they're a technological solution for keeping track of programs of corporate governance, managing known and potential risks for a business, and staying in compliance with regulatory requirements. All these platforms incorporate varying degrees of workflow management, data visualization, content management, and reporting on related performance metrics.

The Leaders

Forrester examined 14 vendors of enterprise GRC platforms, and picked AXENTIS, BWise, MetricStream, OpenPages, and Thomson Reuters as leaders in the space.

It might surprise you that GRC platforms from enterprise software giants like SAP have been beaten out by much smaller vendors. But in an emerging market, it makes perfect sense that agile young companies can dominate big players who have come late to the game.

Close, But No Cigar

Integrated governance, risk management and compliance platforms present a new way to handle these business processes. Forrester itself published a report that predicted GRC would first "hit the big time" just this year. All the leaders in the market thus far have sold a respectable amount of customers on the notion that they decrease risk, boost overall efficiency, and make strategy and decision making easier.

But platforms for governance, risk and compliance still come off as a specialist product for large enterprises in volatile markets, rather than a core business tool. The ever-growing pack of GRC vendors have clearly defined the value they deliver, but not that they're something the enterprise cannot do without during a period of belt tightening.

Image courtesy Forrester Research, Photo credit Gill Wildman

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Digital Media M&A: Mobile & Analytics Deals Up, Social Media Down

Richard MacManus — Fri, 03 Jul 2009 15:17:12 -0800

Peachtree Media Advisors has just released their latest report on digital media mergers and acquisitions. We posted their 2008 report back in January, and this is a mid-year 2009 update to that. According to Peachtree, there were 342 digital media transactions in the first half of 2009, which was 12.3% below the number of transactions in the same period for 2008. More notably, the total value of transactions was much less than a year ago. In the first six months of 2009, there were $4.2 billion in digital media transactions - a whopping 61% decrease from the same period in 2008. And that $4.2B figure includes $2.5B from the Live Nation - Ticketmaster merger this year.

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Despite the reduction in value of digital media deals, a couple of market sectors showed solid growth: Mobile and Enabling, Analytics and Ad Serving. However, the Social Media sector had the biggest drop, with blog/user-generated and social networking deal values down.

Image by Peachtree Media Advisors

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Expose Yourself on Launchly's Site Review Service

Dana Oshiro — Fri, 03 Jul 2009 14:00:00 -0800

You know that scene in Alice in Wonderland where Alice is tumbling down the rabbit hole past all those miscellaneous chairs and birds? That same feeling of confused dread is often how users feel when they're attempting to navigate a site that has never been tested. We know that developers pour their souls into their projects. But that's also why it's sometimes difficult (and even personal) to point out the flaws. A developer has to ask, "Do I want it built my way without compromise or do I want users?" If you want to run a business, rather than spending months speculating on what you think users might want, it's sometimes best to simply ask them.

Launchly is a web application review site where developers can upload screen shots and links and ask for user advice and feedback. Released this past week, Launchly appears to be a beefier version of Feedback Army with the additional abilities to track changes and request multiple rounds of recommendations.

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The site allows developers to submit and resubmit their projects in iterations. Each iteration must be at least a week from the last one and new iterations are bumped to the top of the "New Launches" section. This placement in the "New Launches" section prompts user responses via Twitter and RSS. From here, developers gain a new round of suggestions, traffic data and social buzz aggregation. Older iterations are then stored in the "Iteration Archives" for review.

Says Minnesota-based Launchly founder Brian McManus, "When my own launch day came, I did the typical submissions and SEO stuff but still found myself wondering what people thought of the idea and site in general. I turned to HackerNews and requested feedback there."

McManus was thrilled with his feedback but unfortunately his post was shortly buried below a slew of other posts. He could resubmit for further discussion, but he'd lose the thread of suggestions he'd already received. In order to track his site changes and show the evolution of his own work, he created Launchly. McManus is currently charging $40 for the standard launch package and he plans to roll out two additional tiers to incorporate the added features of polls, custom sub-domains and usability testing.

A few companies are already appealing to the Launchly community for feedback, including TwitterMass, Tweet Promote and Iconfinder.

The truly interesting part about this service is that it allows reviewers to see sites evolve as per their suggestions. In essence, Launchly creates a sense of ownership and site-loyalty for those who've contributed feedback. While it's too soon to say if the site will take off, it's a great way for developers to gain new insight into the projects they're often too close to. It's also a non-violent and civil way to settle team disputes and make a case for changes to stubborn executives.

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Ten Companies Twitter Should Consider Acquiring Next

Marshall Kirkpatrick — Fri, 03 Jul 2009 12:20:19 -0800

If you were a little blue bird, with a good pile of money and a whole lot of hype, what would you buy to spice up your nest? There are so many little services being built on top of Twitter that we wouldn't be surprised to see some more of them acquired by the company soon. That would mean more features for everyday users and more usefulness for features loved by loyal early adopters.

Twitter has acquired two other companies so far, that we know of. Search engine and sentiment analysis service Summize became Twitter's own search engine and Values of N sold its assets so engineer Rael Dornfest could be brought into the company. Here are ten other startups we think that Twitter should consider acquiring next. Which kind of company would you most like to see become part of Twitter itself? We've got a poll below.

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Is Twitter in a position to make more acquisitions? We suspect so. It has cash but more importantly it has stock. Think of it this way: Google is afraid of Facebook and Facebook is afraid of Twitter. Would startups bend over backwards to become a part of Twitter? We suspect most would.

Some of these we think are likely acquisitions, some less so. In making this list we considered both functionality that would be helpful to have added to Twitter's own site and technology that would be worth buying instead of just building in-house. Whenever a platform company builds technology that a number of other startups offer, there is a risk of scaring other people away from investing in development that the platform could just reproduce. Acquisitions of startups on a platform probably increase the appeal of development though, as it's a chance to get in on the game.

Quite Likely, if It Hasn't Happened Already

Bit.ly is the most full-featured and popular URL shortener on the market right now and was recently selected as Twitter's own shortener of choice, dethroning TinyURL. Bit.ly offers all kinds of smart analytics, from real-time click tracking to semantic analysis of topic keywords from the links that people tweet.

One trusted industry source speaking on the condition of anonymity told us that Bit.ly servers "were moved into Twitter's racks months ago in preparation for this change" [of becoming the default shortener]. Bit.ly is becoming too important to Twitter to keep that functionality outside the company's own shop and the two companies share some investors. We will not be surprised at all if a Bit.ly acquisition by Twitter is announced sometime in the near future.

Could Happen...

Tweetmeme is another fast growing Twitter analytics service that tracks sharing on the service. With another chunk of new features just added today, the service is looking a whole lot like "Feedburner for Twitter" but with even more viral distribution possibilities. The Tweetmeme API is quite interesting and could complement Bit.ly quite well.

Twitpic is a popular way to share images on Twitter. The site faces a strong challenge from ImageShack's YFrog, but independent Twitpic would be a cheaper acquisition and is already well known among Twitter users. (Twitter should probably look at Enjoysthin.gs; it's got the best user experience.) An increase in imagery on Twitter would probably offer the company a lot more advertising real-estate.

Tweepz is a fascinating Twitter search engine that acts like a directory that lets you parse your results using various metrics gleaned from Twitter. Check out this search, for example. Twitter could benefit from making this kind of search available to users, advertisers and researchers - and Tweepz has already built it. See also Twazzup, another company doing interesting things with Twitter data.

Longer Shots

An iPhone app company could be a good buy for Twitter; there's certainly plenty of options. M.Twitter.com is a good mobile service already but someone specializing in super high-quality Twitter apps for the iPhone, Android and Pre could be good to bring in house. It could be AteBits, makers of Tweetie. There may not be enough reason for Twitter to buy one of these companies, though.

A desktop Twitter app company could help Twitter increase user engagement. Many of the most serious Twitter users (though not all) swear by desktop access. Twitter could acquire the most popular and arguably most innovative desktop app, Tweetdeck, or it could bring Seesmic in house. Tweetdeck would be cheap and shares investors with Twitter. Desktop apps may be too limited in appeal to be a compelling acquisition target.

Geo-location could be a good feature to add to Twitter. Search by user location could be made much more meaningful and the list of things that could be done with it is very long. Brightkite is popular and well developed, Shizzow is pretty and wouldn't be expensive. On the other hand, browsers themselves will likely all become more location aware in the near future and Twitter may be satisfied with its current location data.

A semantics company could bring structure to the Tweets, making them more useful and easier to advertise against. Right now links Tweeted are semantically analyzed by Reuters' Calais and sent to Bit.ly, but we wouldn't be surprised if Twitter was interested in scooping up a small semantics shop and helping it scale so that analysis was being done in house. Twitter may feel like semantics don't need to get that close to consumer users, though. (Disclosure, Calais is a ReadWriteWeb sponsor.)

Topify is a widely loved service that intercepts your new Twitter follower notification emails and sends you much more useful ones. It's great but probably too easy for Twitter to just reproduce itself.

FriendFeed plus Twitter would be a match made in heaven. It would be an engineering powerhouse. It would be a step towards mainstream user adoption of FriendFeed, a service that can't make up its mind which end of the sophistication spectrum it's targeting. It's also quite unlikely to happen. If there's one related startup we can imagine turning down a Twitter acquisition offer, it's probably FriendFeed. (Though the investment-laden and highly ambitious OneRiot is a close second.) Nonetheless, it would be awesome if FriendFeed's cross-network aggregation, threaded conversations, groups, media support, search and more joined forces with Twitter.

Ultimately, it may be most likely that Twitter's next acquisition will be something vapid. A service that aggregates shopping Tweets, or celebrity Tweets, ~~or something else that will fall short of taking advantage of the Twitter platform's huge potential to change the world.~~ Twitter staff makes relatively simple use of its own service, so hoping that it will acquire companies that make it all the more powerfully sophisticated may be an early adopter's pipe dream. [Update: After some discussion this afternoon, I am thinking it's time to reconsider this position I've held for some time. Twitter staff is not full of dummies, I'm sure, and it has probably been inappropriate of me to write as if that's the case.]

Maybe not, though. We wouldn't be shocked to see Twitter pick up at least a few of the companies above. What do you think? Are there other services you'd like to see become part of the Twitter team even more than the above? It's a wild and woolly micro-content ecosystem out there - anything could happen.

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How to Install Chrome and Chromium Side-by-Side (So You Can Play with Extensions!)

Sarah Perez — Fri, 03 Jul 2009 07:46:24 -0800

We're sure by now you've heard about the upcoming extensions that will soon arrive in Google's Chrome browser. Already we've seen a handful of these become available, including AdSweep, a PageRank checker, Cleeki, and, as of yesterday, a new bookmarking extension from Delicious. However, if you've been running the standard Chrome install (or even the public beta), new features like this are just out of reach.

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If you're a developer, you're probably already running the version of Chrome released to the Dev channel, but many "regular folks" are hesitant to make this switch because moving from the stable release to the beta or from the beta to the dev release is a one-way conversion. You can't go back to an earlier build without re-installing Chrome. So how's another ordinary techie supposed to play around with all the cool new stuff coming to Chrome? The easiest way is to install a build of the Chromium browser side by side with your (stable) version of Google Chrome.

How to Install Chromium and Chrome on Your PC

First thing's first, if you haven't already installed a copy of Google Chrome on your PC, you should do so now. This new browser built on WebKit is winning converts right and left among the early adopter set these days, mainly for its blazing speed. From google.com/chrome you can grab the latest release or, if you're a little more daring, you can click the link to download the public beta version instead.

That was the easy part - the trickier part is installing Chromium, the open-source project that powers Google Chrome. You may have already visited the Chromium site over on Google Code in search of the download only to be confused when no obvious download link jumped out at you. Home, Docs, FAQ, Blog, Group, Terms - but no "Download." In fact, the only download link on the main page points you back to the stable version of Google Chrome. What gives?

They're probably not trying to hide the download from you; it's just a matter of knowing where to look. Developers get this, but us "ordinary" tech enthusiasts may need a little assistance. You see, the Chromium builds are all stored online at build.chromium.org/buildbot/snapshots. If you're a Mac or Linux user, this is where you can grab your copy, by the way.

Windows users need to head directly to the link at build.chromium.org/buildbot/snapshots/chromium-rel-xp. Once there, you'll notice a list of build numbers accompanied by a "last modified" date.

To get the most recent one, scroll to the bottom of the page and click through to the files listed. The easiest way to install Chromium is to download the "mini_installer.exe" file. This is a simple executable that installs Chromium on your PC.

Make Chromium Extension-Ready

Once installed, there's one more step before you can begin playing around with extensions in Chromium - you need to enable them. To do so, you're either going to need to modify the Chromium shortcut or create your own new shortcut.

Windows XP

On a Windows XP computer, you can just modify the "Target" field in the file properties. To do so:

Go to C:\Documents and Settings\[User Name]\Local Settings\Application Data\Chromium\Application\ and locate the file called "chrome.exe."
Right-click on the file and choose "Properties." Click the "Shortcut" tab.
In the field labeled "Target" change the text to read (and yes, you need the quotes): "C:\Documents and Settings\[User Name]\Local Settings\Application Data\Chromium\Application\chrome.exe" -enable-extensions
Click "OK" when you're done.
Make sure this modified shortcut is the one you use to launch Chromium from now on. You may want to copy it to your desktop to be sure.

Windows Vista/Windows 7

On Windows Vista or Windows 7, you can't simply modify the "Target"; you have to create a new shortcut instead. To do so:

Go to C:\Users\[User Name]\AppData\Local\Chromium\Application
Right-click in the white space of that folder somewhere and click "New" on the menu that appears.
Choose "Shortcut" from the menu to launch the Create Shortcut wizard.
In the window that appears, enter in the following where it asks you for the location of the item: C:\Users\[User Name]\AppData\Local\Chromium\Application\chrome.exe -enable-extensions
Click "Next" then "Finish"
A new shortcut will appear in the folder. Make sure this shortcut is the one you use to launch Chromium from now on. You may want to copy it to your desktop to be sure.

Launch Chromium and Install Extensions

Now that you have Chromium installed and modified, you can play with extensions. To install an extension, you simply click on the hyperlink for the extension, which is usually labeled "extension_name.crx." A box will pop up asking you to confirm; just click "OK."

Here are some extensions you can try now:

AdSweep: an add-on that hides advertising on web pages you visit, similar to how AdBlock works. It uses JavaScript to adjust the CSS of a page and is also available as a user script.
PageRank checker: a simple extension that shows the Google PageRank for the current web site.
Cleeki: an extension that delivers the functionality of IE8's Accelerators to other browsers.
Gmail Checker: One of the Chromium sample extensions that displays a toolstrip that shows how many messages are in your Gmail inbox.
Subscribe in Google Reader: Another sample extension which adds a button to the URL bar when a page has a feed that can be subscribed to. Clicking the button takes you to Google Reader.
BuildBot Monitor: A third sample extension which shows the current status of the Chromium Build Bot.
Chritter: a Chrome Twitter notifier that shows recent tweets in the tooltip
Delicious: the official alpha version of the social bookmarking extension. (Note: you may have to save the file on disk and then drag on to the Chrome window to trigger the install instead of just clicking on the link).

Final Note

Keep in mind that Chromium isn't going to give you the same everyday experience of using the stable version of Chrome. While playing around with it, the browser actually crashed on me a couple of times - two times too many to make it worth switching over to permanently. This may just be an issue with the particular build I installed and will be corrected in a future version, but that's what you get when you play with cutting-edge tech.

At least I was finally able to get my hands on the extensions and really see what they were all about. And for that, it was well worth the headaches. Extensions are incredible!

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Twitter Needs a Spam Filter? No, We Need a Marketer Filter

Sarah Perez — Fri, 03 Jul 2009 06:16:48 -0800

Has Twitter spam gotten a little out of hand? According to today's top story on Techmeme, it has. Apparently, marketers are calling for Twitter to filter out spam and other adult content from the microblogging service. You know, so their all-important tweets about the products and services they're pushing don't have to share the same web space as that other nasty stuff. But fighting actual spammers is still relatively easy for an end-user: it's called the "unfollow" button.

Ironically, if anyone's to blame for spamming our Twitter timelines, it's the marketers themselves. They've managed to trick our friends into spamming us with their messages instead.

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If You're Getting Real Spam, Blame Yourself

We're not sure where anyone, marketer or not, gets off telling Twitter that it's their responsibility to filter the content that flows through their service mainly because Twitter is already doing so. The company itself currently addresses the spam issue by providing an @spam account where you can report spammers and other abusers in the Twittersphere. If the account in question is indeed a spammer, Twitter boots them from the service. That sounds good to us. Simple and effective...at least for the end user. (It's probably a nightmare to deal with at Twitter HQ).

Of course, Twitter doesn't want their service overrun by spammers - no one would. However, they're probably more concerned with wasting their resources to support these fake accounts than they are with the annoyance it causes for their users. But do they have it under control? Perhaps not - fighting spam is sort of like fighting computer viruses. You block one and someone makes a new one. The same goes for spammers - kill one spammer and another appears to take his place. It's an ongoing fight, not a plague that can be wiped out overnight through some magic filter.

Besides, what you consider spam, I may consider "valuable information about a product." Probably not, but there is a gray area there that has to be taken into consideration. Some spam is out-and-out spam, but other stuff may just be "hot deals" from a legitimate company. However, if you didn't want to see said hot deals, you might consider them spam. Still, how would you see them unless you actually followed that account to begin with? Or maybe you turned on auto-follow using a service like SocialToo? If that's the case, it's a little ridiculous for you to get annoyed when half your timeline turns into a slew of "buy this" messages - you only have yourself to blame for that.

Where Actual Spam Hurts Us

The only place that honest-to-goodness spam can really affect you on an everyday basis is not in your own personal timeline of friends' tweets, but when viewing a trending topic's stream or when doing a keyword search. In these cases, spammers hijacking a currently popular hashtag may show up in the timeline, potentially diluting the results with irrelevant information. For this reason alone, we support Twitter's spam-fighting efforts.

Even More Dangerous? "Tweet to Win"

What's actually more concerning than spam, however, is the new trend we'll call "tweet to win." Legitimate companies have begun using Twitter to promote a message - essentially an advertisement about their business' offerings. To cajole twitizens into "spamming" their followers in this way, they're offering prizes or the chance to win prizes in return. (Full disclosure: this author did this once and still regrets it).

This situation hasn't gotten out of hand just yet, but it seems like it's only a matter of time before it does. Because really, how many of you could resist yourselves if all of a sudden a company started giving away free Macbook Pros? Oh, apparently not too many of you because you've already spammed up trending topics today with #moonfruit. What's Moonfruit? Why, it's a company that's giving away a free Macbook Pro every day for 10 days. Is this a brilliant social media promotion (as Adam Ostrow of Mashable claims) or just a new, inventive way to junk up the twitterstream with advertisements? We think it's closer to the latter.

The only consolation in this particular case is that Moonfruit doesn't care what your tweet says, so it can just be appended to any ordinary tweet. That's not usually the case - most companies provide a message for you to re-tweet.

What's frightening about this "it's not spam, it's a message from your friend" is that it's really not. My friend isn't actually telling me that Moonfruit is this great new company they have just heard about and that I really have to check out. This isn't a word-of-mouth recommendation - my friend just wants to win a new laptop. They know this, I know this, and the company knows this. And that makes the message just as spammy to me as any other in-stream tweet from an actual spammer.

So, what can be done? Well sure, I could unfollow that so-called friend, but why would I? It's not like they do this regularly and 99% of the time, I like what they have to say. But while one day that friend is tweeting to win a Macbook, another may be tweeting to win something else. Even if only a small percentage of an ever-shifting group of my friends tweeted a promotional message every day, it would be enough to junk up my timeline.

Sadly, that's one kind of spam that Twitter can't really block. And neither can I.

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