The chances of me being genuinely amazed at something I see a Belgian tech company achieve are rather slim. But occasionally, it happens. Last week I went to local entrepreneur meetup BetaGroup and saw five startups pitch their stuff to the 200-person audience.

The last one to get its five minutes of fame was Cherry, a new mobile operator that promised to “revolutionize the telecom world”. Needless to say, I was as curious as I was skeptical.

Then the company’s CEO got up on stage, introduced himself, took out his Nokia smartphone, called some random guy in the audience and had him call him back on his phone afterwards. Projecting his mobile phone screen on a bigger screen for everyone to see, he demonstrated how he didn’t need to launch an application and just browsed his contact list to call the other person. Standard functionality, sure, but the cool part of it was the fact that the phone was lacking the presence of a SIM card, which is supposed to identify you as a subscriber of a telephony service.

I was intrigued. By now you’ll have guessed that the calling was done over Wi-Fi, which I suppose isn’t really unique even if it made me wonder how they did it without launching a third-party app like Skype. Looking to learn more, I went to their official coming-out event the evening after, when they presented the newly founded company to a host of local geeks in more detail, giving them the chance to beta-test the service for a couple of weeks to iron out bugs before launching publicly.

Here’s how it works: Cherry - which is essentially an MVNO - pre-installs software (so yes, in the demo there was actually an application running in the background) on smartphones which it will sell as a packaged product, starting with a Symbian version for Nokia E-Series phones and expanding to other platforms later. Once activated, Cherry lets you call your contacts either over Wi-Fi or the GSM network when you insert a SIM card. Take out the card, and you can only call over a wireless Internet connection.

The funky part? Cherry automatically switches you from one to the other. This process, called a handover, can seriously cut into your current calling and roaming costs when you’re a frequent traveler or on the road often, and it doesn’t even require you to change numbers. You could easily dial your office number from your home over Wi-Fi, leave the house and have the software automatically have Cherry switch you over to a carrier’s cellular network once you’re out of range. There’s no interruption of service during the handover, which means you won’t even notice - until you receive your bill, since it’s obviously cheaper to call over Wi-Fi than the GSM network. Please correct me if I’m wrong, but I think this automatic handover is a quite unique value proposition.

I did a short interview with Cherry CEO Bernard Noël De Burlin and Telco Service Manager aka mobile guru Davy Van De Moere after the event (apologies for the abrupt ending, my Flip’s batteries ran out of juice).

And just in case you don’t have a couple of minutes to watch the video, let me save you the trouble of asking: support for iPhone and Android are on the top of their list and a Windows Mobile-compatible version should be available soon.

(Full disclosure: the company gave me a Nokia E51 and free calling minutes so I could try out the service under normal circumstances on a daily basis. I need to return or pay for the phone end of August 2009.)

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PR firms today aren’t much different than corporate lawyers. They are paid to perform a service. They like to think of themselves as core to the strategic action of their clients. But more often, they’re just there to spin whatever happened in the most favorable light possible. Then they smile and dial and pray for coverage. Occasionally they are called in to smother a story, which is mildly more exciting, I imagine. But when a CEO is wondering what she should do next to drive her business forward, she generally doesn’t call her PR firm for advice. Or at least I hope she doesn’t.

PR firms are apparently just as frustrated by always being in the back seat as the law firms are.

I’m fascinated by Clair Cain Miller’s article in the New York Times today about PR in general and the birth of a startup, Wordnik, specifically.

Forget the tech blogs, said investor Roger McNamee. Brew PR head Brooke Hammerling instantly acquiesced, and decided to go with a sort of guerrilla approach instead by “whispering” into the ears of prominent Twitter users like Kevin Rose, Jay Adelson and Jason Calacanis. CNET was also given the story, but it managed to eek out only a single comment.

Ms. Hammerling, while popping green apple Jolly Ranchers into her mouth, suggests a press tour that includes briefing bloggers at influential geek sites like TechCrunch, All Things Digital and GigaOM.

But Roger McNamee, a prominent tech investor who is backing Wordnik, is also in the room, and a look of exasperation passes across his face at the mere mention of the sites.

“Why shouldn’t we avoid them? They’re cynical,” he says, also noting his concern that Wordnik would probably appeal more to wordsmiths than followers of tech blogs. “That’s where I would be most uncomfortable. They don’t know the difference between ‘they’re’ and ‘there.’ ”

Without missing a beat, Ms. Hammerling changes course, instantly agreeing with Mr. McNamee’s take. “I love you for that,” she intones. “I’ll leave the tech blogs out. Let them come to me.”

Instead, she decides that she will “whisper in the ears” of Silicon Valley’s Who’s Who — the entrepreneurs behind tech’s hottest start-ups, including Jay Adelson, the chief executive of Digg; Biz Stone, co-founder of Twitter; and Jason Calacanis, the founder of Mahalo.

The result? Not much. Wordnik is flatlining at an abysmal amount of traffic. Comscore and Quantcast don’t even register the site as a blip.

Compare Wordnik to Topsy, another recently launch service. Topsy launched on TechCrunch exclusively. The domain now has 577,000 results on Google, compared to 56,000 for Wordnik. And the traffic difference is stunning:

I’d say this experiment in a pure social media launch failed.

The article goes on for pages describing Hammerling’s incredible networking skills and propensity to namedrop at every opportunity.

Ms. Hammerling’s connections have been crucial for Brew in finding and serving clients, says Ms. Cook, her business partner: “Without question, that allows us to play at a different level, because we’re not just doing P.R. and media relations; we’re connecting people at the highest level, helping deals get done.”

I know Brooke well. I guess you could say I’m one of her many thousands of “very close friends.” And I don’t dispute that she is well connected, or that those connections help her get clients.

I believe Brooke’s client have been better served if she stood up to McNamee and told him that Wordnik would have had a better launch if they hadn’t ignored the blogs that are interested in covering new startups. Instead she became a “yes woman” and told McNamee exactly what he wanted to hear.

Hammerling and her peers in the industry should help guide their clients through the minefield of journalists and bloggers, rather than simply avoid it entirely out of fear or ignorance. She isn’t in the room to drop names or “help get deals done.” She’s there to make sure the client’s news gets spread appropriately. In that they failed miserably, and the client suffered.

As cool as Kevin Rose is (and he did apparently Twitter that Wordnik was “truly amazing”), this is not a launch strategy.

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For all of you World of Warcraft fans out there, there’s a new Twitter client that is worth checking out. TweetCraft is an in-game Twitter client for WoW that lets you send and receive Tweets within a game. If you are busy in the middle of a WoW match, you can put Tweets in a queue to send when it’s more convenient.

The client also lets you upload in-game WoW screenshots using TwitPic and will automatically send out Tweets when you log in, enter an instance or get an achievement.

Tweetcraft also caught the attention of Twitter co-founder Biz Stone, who blogged about the client today.

Here’s a video with details of the client:

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That success is due in no small part to PollDaddy’s acquisition by WordPress’s parent company Automattic last fall. Bloggers could embed PollDaddy into the WordPress blogs (as well as other popular blogging platforms) long before the acquisition, but now PollDaddy is also being included as a feature on WordPress.com, Automattic’s premium hosted blogging platform — and home to over 8 million blogs — that appeals to users who don’t want to deal with having to set up their own blog install. In other words, PollDaddy is now accessible to a much broader audience.

The acquisition opened doors for PollDaddy, helping the site form relationships with large media portals like Fox, NBA.com, and Playboy (the TechCrunch network also uses them frequently). PollDaddy says that its traffic sources are pretty evenly distributed across its portal at PollDaddy.com, its API, and WordPress.com, each of which account for around 33% of new content.

Alongside today’s traffic news, PollDaddy is rolling out a new rating widget (seen above) that lets visitors rate blog rate images, comments, videos, and posts themselves. The feature will be available both on PollDaddy’s homepage and on WordPress.com. This is interesting not only because of PollDaddy’s wide reach, but because of what the company plans to do with it down the line: PollDaddy intends to tie aggregated ratings data into its site PollDaddy Answers, which will surface the hottest images, blog posts, and other content on the web. This could prove quite powerful, potentially turning the site into an alternative to Digg.

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If I open up an email and see it filled with paragraphs of information, guaranteed my eyes are going to glaze over. Certainly sometimes it’s an important message that I do need to read, but most of the time it’s just a core message filled with paragraphs of bloat. I don’t want or need the bloat, I need the core message. And that’s why I love Twitter. You simply cannot go over 140 characters. And more often than you may imagine, that’s enough.

Now, on the face of it, plenty of people will disagree with me on that point. But think about it. In an age where we’re bombarded by tons of information, from multiple angles, all day long, there is something beautiful about brevity.

I used to read screenplays for a living. Trust me when I say that there is no shortage of people who can blather on about something to seemingly no end. But the skill in writing a screenplay often came down to if you could convey what you needed to convey in just a few lines. It’s not an easy thing to do — at all. And while it’s not quite the same because it’s even more compact, Twitter forces you do to a similar thing in its own way. And Twitter is hardly the only form of communication that has done this.

Most users know by now that the 140 character limit of Twitter is actually tied to the limits of text messaging. Text messages can only be 160 characters long (Twitter needed to reserve the extra 20 characters for usernames). But do you know where the 160 character limit comes from?

The LA Times ran an excellent piece a few months ago about Friedhelm Hillebrand, the father of the modern text message. He dreamed up the 160 character limit while working at a typewriter in the mid-1980s, trying to see how long sentences needed to be to convey something. He found 160 characters was the magic number he kept arriving at. But the deciding committee for SMS still wasn’t sure until they looked at postcards and found that most of those had messages of 150 characters or less.

And so you see, while you may think Twitter’s character limit is silly or frustrating, it’s actually born out of two other forms of communication that are widely accepted and used the world over. You may not think of Twitter being just like a postcard, but in some ways it is — one that you can instantaneously send to many friends or acquaintances at the same time. And minus the cost of a stamp.

Even with the rise of technology, the lure of the short message remains. And that was the key reason why I found Twitter compelling when I first started using it over two years ago. I never thought of the limitation in a negative sense, but rather as something that could inspire creativity in messages. And could even spur communication.

It’s liberating to know that you only have 140 characters or less to respond to something. For a lot of messages, that removes a huge burden of trying to say enough to the person you’re talking to so that they don’t think you’re being rude. With a 140 character limit, a correlation between briefness and rudeness doesn’t exist.

And that’s why more and more I’m finding myself telling people, “Just message me on Twitter.” It’s a two-way street. I don’t want to have to read you go on and on about something that could be said in one line, and you won’t have to listen to me go on and on about something in response. Again, it won’t work for all messages, which is why Twitter or something like it will never kill email, but for a lot of messages, it works just fine.

Characters and time are saved. It’s a limitation that is liberating.

[photos: flickr/pink sherbert photography & inlaterdays]

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The good side is very good: thousands of layers of mostly needless middlemen and processes are being eliminated as journalists get a direct channel to their readers. And, because it’s a two way medium, readers get that channel right back. And in the cases where the subject of an article has been wronged, the Web gives them powerful megaphones to fight back. In short, the more everyone has a voice, the more reporters are challenged to make sure they are right, because they will be called out.

Look at what happened with the plagiarism scandal around Chris Anderson’s new book. Anderson says it was a mistake around a change in how they were going to use citations, and I take him at his word. But it’s safe to say any author who’d considered borrowing heavily from Wikipedia won’t now. We like to think that we act virtuously because of personal or professional pride, but nothing enforces those ethics like the real possibility of getting caught and hugely embarrassed.

But the bad side is also very bad. The elimination of those layers – typically fact checkers, editors, lawyers and just time to make sure a work is fully baked—also allows mistakes, lazy reporting, a dependence on rumors, and hot-headed, unfair treatment to subjects. Worse: The metrics around the Web make it crystal clear which kinds of stories drive the most traffic. That leads to salacious reporting for the sake of clicks and comments.

It’s easy to point the finger at blogs, especially by certain members of old media losing money quarter-after-quarter. (Cough, cough.) But this is not just a technology change as most corners of media are fighting for survival, it’s become a cultural change. And this week, I’ve been struck by two non-blog examples that reflect the tension.

Right about now most people reading this probably have guessed the example of salacious reporting and unfair treatment I’m driving at is Ben Mezrich’s new book on Facebook. I’ll say upfront I haven’t read it. Galleys have been very closely guarded. Once I do read it, if everything everyone who has read it has told me is wrong, I’ll apologize for what I’m about to say. But, on a professional level, I find the ethics behind this project disgusting.

It’s essentially a book based on talking to one source who had a falling out with the company just as it was moving to California and becoming more than a dorm room project. That’s like someone writing a book about you based solely on what your old college ex-girlfriend or ex-boyfriend said.

Mezrich has been clear to say he’s never met or talked to Mark Zuckerberg in the intro and in interviews, but that doesn’t stop him from drawing potentially damaging conclusions about his character and selling it as a non-fiction book that’s getting made into a movie that people will take as fact.

In contrast, I spent years and hundreds of hours interviewing and following the subjects of my last book, which as most people know, included Zuckerberg amid other Web 2.0 figures. And I’m about one-third of the way through research for my next book, which includes spending 40 weeks in other countries following entrepreneurs. It’d be a lot easier to write a narrative without that whole burden of actual reporting. If I could sit in Silicon Valley and make up what I think entrepreneurs in Africa are like, that’d sure help out on my bank account, my health and my neglected personal relationships.

To be clear, I have no doubt Mezrich’s book will sell better than mine and make a juicier movie. But I wouldn’t swap the karma points. I don’t know how you call yourself a non-fiction writer and publish a book about a living person that’s based on you “imagining” what they are like. And let me tell you, having first interviewed him when he was 19 and spent countless hours with him since, the idea that Zuckerberg is some kind of sexed-up lethario is laughable fiction.

Why didn’t Mezrich write a novel or a different non-fiction book that he actually knew something about? It just seems like a cheap way to get a film deal and sales since the “imagined” subject is also leading the hottest private tech company in the world right now. (Indeed, the film rights were reportedly sold before the book was written.)

Even Mezrich’s publicist admits as much, according to a New York Times Blog post where he said, “The book isn’t reportage. It’s big juicy fun.” I’m guessing it’s not fun for the people trying to build a company who Mezrich essentially calls womanizers, drug addicts and backstabbers. Probably not fun for their families, employees and investors either. If this is where media is going on a book level, magazine level or blog level—I want out.

Contrast that to what’s playing out with another hot non-fiction book that was also optioned for a film: Moneyball. Some people accuse Michael Lewis of taking some liberties with facts here or there, but I’ve never met one of his subjects who felt he was treated unfairly, including the subject of Moneyball, Billy Beane. Like his style or not, Lewis did his job: He invested countless hours reporting and wrote a book that told a dramatic story that also happened to be true.

Recently, that book was also being made into a movie, to star Brad Pitt and be directed by Steven Soderbergh. The plug unexpectedly got pulled. It seemed Soderbergh reworked the script to be less a feature film version of things and more a real-life reenactment with some of the actual people playing themselves. Quippy anecdotes and funny lines were cut because they weren’t actually said in real life.

I’ve not been a huge fan of some of Soderbergh’s more experimental work, and I don’t know if his treatment would have made a better movie. But imagine: The people who are allowed to take the most liberties with a “true story”—the filmmakers—hewing more to the truth than an author who ostensibly gets paid to write the truth.

The media world is upside down these days, and I hope when all the volatility is done we wind up on the Soderbergh side of things.

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As far as startups go, the history of the company is pretty unique. CallWave was founded in 1998 and went public in 2004, trading on NASDAQ under the ticker symbol CALL. After reaching a peak soon thereafter of over $15 per share, the stock dropped steadily, dipping as low as 50 cents early this year. Deciding to cut its losses, the company delisted itself from NASDAQ on Monday after buying back shares from public shareholders at a 44% premium over the current market value and paying out a total of $10 million. CMO Patrick Moran says that the company did this on its own accord, and that its hand wasn’t pushed by any banks or VCs. CallWave will soon change its name to Fuze Box to reflect its new position as a startup.

While all of this has been going on, CallWave has been building the “fuze platform” that powers Fuze Meeting, which it’s pitting as a sleeker, lighter, and cheaper alternative to services like WebEx. Last fall, the company decided to show off an early version of the product to some press, perhaps prematurely (it was labeled as “incomplete” by CNET). Finally in May, a full eight months after making its public debut, Fuze Meeting finally became commercially available. And only now that the company’s financial wranglings are complete is it ready to really announce it to the public.

I played around with the complete version yesterday, and for the most part I was impressed. The application is slick and intuitive, and unlike some other screen sharing apps, Fuze Meeting requires no plugins — it should work on just about any browser, and also offers support for both the iPhone and BlackBerry. Screen sharing supports high resolution video sharing, allowing presenters to jump to any point in the video as each participant’s screen is updated in real time. Presenters can also annotate video frames, which will likely appeal to marketing organizations.

While the service is currently working on acquiring free users, it is going to operate under a subscription model of $29 a month, or 12 cents per minute for users who would prefer to pay as they go. This is substantially cheaper than WebEx, but other less well known alternatives sport similar price points, so cost won’t be the only thing Fuze can rely on to differentiate itself.

If you’d like to see a video of the service in action, check out the clip below. Warning: it features Moran’s kids, and may be too cute to handle.

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A couple of days ago, upon hearing that Microsoft had officially joined Twitter, the official Linux account sent out a tweet welcoming them. “Welcome to Twitter, @Microsoft!,” they said. The tweet sat unanswered for over a day, and it seemed like Microsoft may never answer. But about a few hours ago, they did. “@Linux thanks, nice to be here,” they replied.

Short, sweet, and to the point. A sign of peace in the operating system ecosystem? Probably not. But it’s something — just look at the shirts that were going around in this war just a few years ago (above).

Twitter is turning into quite the sanctuary for rivals to at least pretend to be nice to each other. Just look at Coke and Pepsi the other day.

[photo: flickr/will hybrid]

[Thanks Russell]

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One of his most popular ones was a video from 4 months ago in which he calls out rapper 50 Cent. Sexman wonders how 50 still has “street cred” after doing endorsements for Vitamin Water, makeup and dildos (I’m not kidding). “What else is he gonna do? 50 Cent diapers for your little gangsta?,” Sexman wonders at one point. He concludes that 50 Cent is “just a media whore!”

Well, 50 Cent has responded. Yesterday, the rapper posted a video alongside Sexman, who apparently flew from Canada to New York to meet up at the rapper’s request.

Pure. YouTube. Gold.

Here’s another old classic. Sexman’s review of the latest Rambo review.

[thanks Corentin]

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Despite our best intentions, it looks like the DEMO v. TechCrunch50 war will continue, even with DEMO under new management.

In 2007 we launched the first TechCrunch50 event - a place where companies can launch to rabid fans and tech press. These launching companies are the stars of the show, and they don’t pay a cent to attend. We thought DEMO’s longstanding policy of forcing launching companies to pay a $20,000 fee was ridiculous, and led the conference organizers to make decisions based not on the merits of the startups but simply on who was willing and able to pay. Not only do we let startups launch for free, we give the top one a $50,000 prize.

Our conference has grown rapidly - nearly 2,000 people attended TechCrunch50 last year while DEMO languished in San Diego with a paltry few hundred. To be fair, our events were on the exact same dates, so they were hit doubly hard. This year we moved our dates to give them some breathing room. We thought we were done battling DEMO.

But today DEMO announced that they’re giving away a “massive” prize - $2 million in advertising credits - to the top two startups at the event. The press is eating it up, saying that TechCrunch50 looks paltry in comparison.

Of course, there’s a catch. The “advertising” is remnant stuff on IDG properties (IDG owns DEMO) and will certainly be priced at rate card. They’ll also charge for creative and other expenses. Meaning there is very little actual value. I’m guessing that the amount of advertising actually delivered would be in the tens of thousands of dollars of value, at best. And, of course, every startup launching still needs to pay to launch.

But whatever. You want adverting? We’ll give you advertising.

DEMO says they’ll give away $2 million in advertising (it might be $1 million total, they aren’t very clear). We’ll double whatever they’re giving. We’ll give away $4 million in advertising if they’re giving $2 million. And if DEMO increases their number, we’ll increase ours to stay at 2x whatever they are at. Our ads will be on our various TechCrunch networks sites and via our terrific sponsors, who are going to be adding their own inventory as well. We’ll give half to the top two winners, and half to everyone else who launches.

We’ve always supported the startups that launch at TechCrunch50 in every way we can. Throwing in free advertising is easy.

Let’s just take a look at the two events for comparison purposes.

TechCrunch50: Free to launch, 2,000 attendees, $50,000 cash prize to winner. $4 million in free advertising. Awesomeness in a bottle.

DEMO: $20,000 to launch your startup, maybe 500 attendees, $1 million in remnant unsold advertising on IDG properties to each of top two startups.

The choice seems pretty clear to me.

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When we reported on Kiva.org’s decision to open up its micro-lending platform to U.S. entrepreneurs, Kiva CEO Premal Shah told us he was concerned about backlash in the community. Shah acknowledged that the decision to open lending to U.S. recipients may draw criticism because it goes against the idea on which Kiva was founded—lending to help development in third world countries where credit options are limited.

It looks like Shah’s prediction was correct. There is now a lending team on Kiva’s community platform titled “Unhappy Kiva Lenders.” The members, which total 375 lenders from around the world, are angry that Kiva is extending loans to U.S. entrepreneurs. The team’s page states that “including borrowers from the USA has undermined the very core of what made [Kiva] so unique and special; small, impactful contributions to entrepreneurs in impoverished situations in developing countries.”

The tirade on the page is harsh, calling the decision “shameful and disgraceful” and a deviation from Kiva’s core mission. The group cites an example of a recent Kiva loan request from a U.S. entrepreneur who had a college degree and a career in architecture who wanted to start a business in website design. The loan he requested was for $7000 to start the business, an amount the lenders suggest could help 7 to 10 different borrowers in other parts of the world.

Kiva’s stated mission is “to connect people through lending for the sake of alleviating poverty.” The anti-U.S. lenders claim that lending to U.S. entrepreneurs doesn’t alleviate poverty because Americans aren’t living in true poverty, compared to people in underdeveloped countries.

**US borrowers do not have to pay to send their kids to elementary school. **They don’t have to build their own house. **They don’t have to walk miles to get the bare minimum of medical care….if needed they can access FREE, generally high quality medical care. **They have a system of laws and courts in place that work. **They enjoy police and fire protection. **They generally have access to inexpensive and dependable public transportation. **They take for granted electricity, clean water, inspected food and indoor toilets. **

Some of that may be true. On the other hand, Shah makes a compelling case for the need for a micro-lending platform in the U.S. He says more than 10 million U.S. business owners face difficulty obtaining capital—even before the credit crisis and economic slowdown which made lending tight. And there’s no doubt that with the credit crunch creating a drought of lending, small businesses in the U.S. are finding it tough to find funds, especially if their financial history isn’t stellar. Finally, there is nothing wrong with giving U.S. lenders the opportunity to boost entrepreneurship at home, especially at a time where jobs created by small businesses can help lift the economy out of a recession.

It seems to me like the angry protests are misdirected. Kiva’s lending program has long been hailed as one of the more innovative platforms on the web and its ambitions have always been towards helping foster entrepreneurship (as well as alleviating poverty) in various areas of the world. Kiva’s decision to offer microlending to U.S. entrepreneurs reflects a genuine need for additional lending in the U.S. economy. And who knows? Kiva’s policy may attract a new crop of lenders who want to help at home first, and once they get hooked, spread capital overseas as well. The more capital that goes into the Kiva system, the more chance borrowers everywhere will have to eventually tap into it because many Kiva lenders simply recycle their loans as they are paid back.

We’ve contacted Kiva.org for a formal response.

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Start Mobile

Apparently, Apple doesn’t like the way one piece of art in the app depicts President Obama. Is it out of line or tasteless? Well, you can determine for yourself, because you’ve undoubtedly seen the art in question before: It’s Shepard Fairey’s famous “HOPE” image of Obama that was everywhere during his Presidential campaign.

So why on Earth would this be rejected? Well, here’s the wording in the rejection:

It contains content that ridicules public figures and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states: “Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”

“Ridicules public figures”? This image is hanging in the National Portrait Gallery at the Smithsonian — yet, Apple apparently finds it inappropriate.

To be clear, the app in question is a free demo app of Start Mobile’s galleries and contains a dozen images, but Apple is clearly just unnerved by the Obama one as you can see in the correspondence below which the developer has shared.

Here’s Apple’s initial rejection letter:

Subject: Start Mobile Wallpaper Gallery 1.0: Application Submission Feedback
Date: Tue, 19 May 2009 12:27:02 -0700 (PDT)
From: iPhone Developer Program
To: XXXXX@XXXXXXX.com, XXXXX@XXXXXXX.net

Please include the line below in follow-up emails for this request.
Follow-up: 74455381
Dear START MOBILE, INC.,

Thank you for submitting Start Mobile Wallpaper Gallery to the App Store. We’ve reviewed Start Mobile Wallpaper Gallery and determined that we cannot post this version of your iPhone application to the App Store because it contains content that ridicules public figures and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states:

“Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”

An example of a public figure is attached.

If you believe that you can make the necessary changes so that Start Mobile Wallpaper Gallery does not violate the iPhone SDK Agreement we encourage you to do so and resubmit it for review.

Regards,

iPhone Developer Program
****************************

Here’s Start Mobile’s follow-up trying to explain why the image is not ridiculing a public figure:

Subject: [Fwd: Start Mobile Wallpaper Gallery 1.0: Application Submission Feedback]
Date: Tue, 19 May 2009 21:56:29 -0700
From: John Doffing
To: iPhone Developer Program

Follow-up: 74455381

Apple Developer Program:

The attached image is most certainly NOT content that ridicules a public figure, nor is it in any way “obscene, pornographic, offensive or defamatory”.

The attached image is an iconic portrait by globally acclaimed artist SHEPARD FAIREY, and is actually included in the National Portrait Gallery!

* http://news.bbc.co.uk/1/hi/entertainment/arts_and_culture/7817466.stm

According to the BBC:

“When people think of a portrait of Obama, they think of this image.”
Fairey’s works are also in the collections of the Museum of Modern Art in New York, the Los Angeles County Museum of Art and the Victoria and Albert Museum in London.

Thank you in advance for your time and consideration.

–

THANK YOU!

Best,
John

Now, lest you think Apple is possibly rejecting the app because Start Mobile doesn’t have permission to use the artist’s work, Start Mobile has three other apps featuring the work of Shepherd Fairey that are already in the App Store.

Okay, so maybe Apple’s isn’t comfortable with the bit of legal wrangling that is taking place over the artwork? That’s possible, but that’s not what it says in the rejection. And there are other applications like this one that use the image in question. And, you’ll notice, that’s not even the real version of the image, and it’s being used in the app’s icon. Why Apple would let that slip by and not this app? I have no idea.

And further, Start Mobile actually has another app that also features an Obama image that has been sitting around waiting to be approved for 2 months now, presumably for the same reason. That app features artwork from urban artist Justin Bua, and contains the image of Obama shown on the right.

So why doesn’t the developer just remove the offending images and get these apps approved? Well, because he doesn’t think he should have to, and believes this is just another case of the App Store approval process gone off the tracks.

“You notice that my original email to you didn’t scream CENSORSHIP or anything like that. I am quite sure that this is simply what amounts to a clerical error. A billion apps sold. 50k apps. etc etc. So this is just growing pains on their part. But unfortunately, it effected us directly, and had we not done SOMETHING, the end result would have been what amounts to accidental censorship,” Start Mobile’s John Doffing told us over email.

He goes on to note that he spoke with someone in developer relations a few weeks ago about the rejection, and they indicated that any apps that contain images of Obama may simply be getting rejected outright because there was a lot of “incendiary political content” that was coming through the App Store approval process around the time of the election. Sometimes “‘the baby is thrown out with the bathwater,” is what Doffing was told.

Doffing said that openness about what was going on made him hopeful that the app would find its way to the App Store, but that apparently didn’t change anything.

Sadly, this looks like yet another ridiculous App Store rejection. While Apple has no shortage of developers wanting to make apps for the platform, at some point, all of these ridiculous rejections run the risk of turning developers away.

Apple badly needs to straighten out its policies and get a team in place that doesn’t make dozens of silly mistakes with regards to app approvals and denials. The system continues to be broken.

Sure, Apple can do what it wants, but it’s asking developers to make apps for its store, which move iPhone and iPod touch units and make Apple all that money. Increasingly, the promise is that developers can earn a living off of the platform, or at least supplement their income. But they can’t do that if Apple keeps rejecting their apps for no apparent reason.

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One of the most effective ways to amplify your message on Twitter is to get your followers to retweet it to their followers. Retweeting is also becoming a popular way to pass links around Twitter. They are becoming the new currency of the Web because of the power of passed links. One service in particular, Tweetmeme, is cornering the market on retweets by making it easy for blogs and other sites to add a retweet button to every page. You can see one at the bottom of this post, or the one at right. Just click on it, and it will take you to your Twitter account and populate a message with a “RT,” the headline, and a short link. Go ahead, do it now. Do it again. Okay, thanks.

Lots of sites use Tweetmeme’s retweet button, and it drives a lot of its overall traffic. Nick Halstead, the CEO of Fav.or.it (Tweetmeme’s parent company) says that the buttons are so widespread right now that they are generating 196 million impressions a week month. In other words, that is how many pages load with the buttons every month week, and some portion of those result in actual retweets. Halstead is making some improvements to the retweet buttons. Before each retweet generated by the button would include a promotional “via @tweetmeme.” That has now removed to make more room for the actual headline and link. Next week he is going to introduce an image button which can be included in RSS feeds and emails to spread the retweet love even further. And sites will be able to embed a retweet counter to show how many overall retweets they get every week.

More importantly, the retweet buttons will begin supporting URL shortening service other than bit.ly, and will include an option for sites to choose their own custom short URL. (For instance, we use http://tcrn.ch). Tweetmeme will also offer analytics for site owners to see how their retweets are spreading. Basic data will be free, and Tweetmeme will likely charge for more detailed analyticss. All of this, of course, also turns into valuable data for Tweetmeme to determine the most popular links and stories on Twitter, and makes Tweetmeme itself a better news aggregation site.

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Does embattled music streaming site imeem think it can take on iTunes? For the most part, nearly every streaming song on the site has a download button which links to both iTunes and the Amazon MP3 store. But it is quietly testing its own music download store which bypasses iTunes and Amazon and sells MP3s directly. For instance, this is the case with some Sub Pop artists, such as Iron and Wine and The Shins. When you hit the download button on songs for those artists, a window pops up showing the album where that song came from with with the option to download the entire album or any individual song for $0.99 (see screenshot above). You can then pay imeem directly by credit card or Paypal and download the song to your computer.

This imeem music store is obviously an experiment. The vast majority of songs still direct users to iTunes or Amazon for downloads, and you’d expect imeem to provide its own lightweight desktop client to manage and store the downloads, or at least place them directly into iTunes instead of a download folder on your computer. But it is also likely a sign of things to come. After nearly running out of cash because it was paying out too much money to the music labels for streaming rights, imeem went through a sever recapitalization. Warner Music ended up taking a $20 million hit to write down its investment and bad debt from imeem. Instead of walking away, however, Warner renegotiated its deal with imeem to get new shares without putting in any new money.

Imeem is doing everything it can right now to cut costs and find new sources of revenue. Last week, it announced it will soon stop storing user’s photos and videos, an expensive remnant from its earlier strategy to compete with Facebook and MySpace as a larger social network. Now, imeem is focusing on being a music site. It was one of the first sites to strike streaming deals with all the major labels and for the most part has renegotiated those on more favorable terms. Its iPhone and Android apps, which also offer streaming music, are taking off and driving even more downloads.

And that’s where the imeem music store comes in. Currently, imeem gets a dinky 5 percent affiliate fee for every song its users buy from iTunes or Amazon. As part of its renegotiations with the music labels, it is getting download rights along with its streaming rights I’ve been able to confirm. Instead of getting a few pennies for each song from iTunes and Amazon, imeem can capture the roughly $0.30 per song that doesn’t go to the labels. What is more likely, however, is that it is giving the labels more than the 70 percent cut they get from Apple. Even if it splits its share with the labels and takes only $0.15 per song, imeem still stands to triple its download revenue. Add in ringtone sales and its existing advertising revenues (imeem attracted 25 million unique visitors worldwide in May, according to comScore), and imeem might just have a chance to survive. But if it does survive, it probably won’t be because of its advertising model alone. It will be because the free music is driving enough sales of actual music downloads.

Update: Imeem has confirmed that it is planning to roll out this store more broadly, but says that when it does it will continue to offer iTunes and Amazon downloads as an option.

Below are screenshots of the new post-payment window for songs imeem sells itself and the regular affiliate link window which still pops up for most downlods:

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It’s unclear when the downtime started exactly, but the consensus is somewhere between 5 and 7 hours at this point (11 AM Eastern), with e-commerce vendors desperately looking for ways to contact the company or get any first-hand information about what’s going on and when the problems will be resolved. Twitter, meanwhile, is buzzing with the news as the United States wakes up (hashtag #authorizenet).

According to some threads in hosting forums, which remain unverified for the moment, there was a fire at a Seattle datacenter during this U.S. holiday weekend which caused a massive technical failure.

We’re trying to get more information about the situation.

Update: nobody is picking up the phone at the U.S. offices of CyberSource, the holding company of Authorize.net. Someone I talked to at their UK offices couldn’t help me and told me I should keep trying the U.S. office.

Update 2: Nathan Cheeley writes:

A fire in Fisher Plaza, Seattle has cause a massive power outage causing leading IP-based payment gateway solution Authorize.Net to go down around approximately 11:15pm PST (last night).

A traffic reporter for KOMO News that operates out of Fisher Plaza tweeted that a fire set off the sprinkler system which fried the generators.

Update 3: Authorize.net has set up a brand new Twitter account to keep everyone updated, confirming the cause of the failure was a fire but also stating an ETA for resolution is not available at this time.

Update 4: a new tweet says backup was in place but that datacenter was impacted as well.

Update 5: tweet number 4 says “transaction processing is back up, with the exception of Global processing.” (12 AM Eastern)

Update 6: Or not. (12:30 AM Eastern)

Update 7: Authorize.net reports that full transaction processing has now been restored with Concord EFS.

(Thanks to everyone who sent this in)

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It’s a rag-tag group that includes Craig Newmark of Craigslist, Meghan Asha of Nonsociety, Robert Scoble of everywhere, videographer JD Lasica and many other fine geeks you can read all about at the link above.

As a Sarah-Lacy-bonus-feature I’m sticking around London an extra week, mostly to do some interviews for my book. But I’ll also be meeting with companies, handing out an award at the TechCrunch Europas Awardsfor European startups, hosted by our network site TechCrunch Europe, and—yes, Arrington—writing some posts as well on what I find.

We’re kicking the whole trip off with a Tweet-Up this Sunday night. I think we’ve got about 50 slots left if you act quickly! Yes, there’s a fee to get in, but it comes with free drinks, food and all the Scobleizer you can handle. And, if that’s not enough for you Euro-techies, Intel is giving away a few laptops. (Intel is a sponsor for the trip. For more on sponsors and our ethics statement go here.) Discount code and other details are here.

Hope to see you all there or at the Europas!

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While Placemaker does not serve as a geocoder and thus does not perform address recognition on street-level, it is perfectly capable of geo-extracting and indexing documents or atomic units of text, giving third-party developers the means to mark-up and index Web content geographically in a globally-aware, locally-relevant, and language-neutral manner (and Geo Microformats-compatible, too). But the process of parsing the data could sure have been made a lot easier, and if you weren’t a developer there wasn’t really any use for the tool at all.

Enter GeoMaker, a fresh project by the hands of Yahoo developer Chris Heilmann that aims to make the whole process more user-friendly. Now it just takes three easy steps to copy-paste content either by directly entering data or by fetching it from a Web address and create a map based on the places the underlying software can identify. It even comes with its proper API.

To see it in action, jump to this non-embeddable Flickr video that shows you how it works.

To test it, I entered the URL for a post I wrote yesterday about the apparent geographical differences in terms of level of engagement with social networking services. I don’t have access to a free map developer key, or I would have been able to replace the YMAPPID in the embed code with the key and embed the map, but here’s a screenshot of how it came out:

I can see a couple of uses for this, but it’s worth noting Christian is asking for feedback at this stage, which he intends to use to refine and improve GeoMaker prior to making it available as an open-source project on GitHub.

(Hat tip to Programmable Web)

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The object was to shoot and destroy masses of rock and the occasional flying saucer while avoiding smashing into both, so we suspect it will not turn out to be romantic comedy.

Matthew Lopez will write the script for the feature adaptation, which will be produced by Lorenzo di Bonaventura, the producer of both Transformers movies as well as the 2005 adaptation of the Doom game.

Also wondering how you could possibly build a script around the simple game? Universal is just going to try and see if it sticks:

“As opposed to today’s games, there is no story line or fancy world-building mythology, so the studio would be creating a plot from scratch.”

(Hat tip to The Register, which offers some advice for a story line and potential cast)

Asteroids made by Neave Games

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Guilty of this hideous crime (I kid, I kid) is Google India, who apparently ordered some targeted quarter-page advertisements to appear in a variety of city supplements of The Times Of India, the leading English-language daily newspaper in the country.

According to PluGGd.in - who we can also credit for taking the picture of the ad - this isn’t exactly the first time Google India has advertised services in dead tree form. They apparently also ran a print campaign to promote the company’s SMS search service back in November 2008.

But this could well be the first time the Internet behemoth feels the need to pimp its search service in print. Or is it?

Have you ever heard about other countries where Google advertises its search engine in printed publications? Let us know in comments.

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George Hotz, the 20-year old hacker who originally unlocked the iPhone, has released a jailbreaking application for the iPhone 3GS codenamed “purplera1n.” It’s currently Windows-only (Windows 7 not supported), and requires the latest iTunes installed, and an iPhone 3GS with the 3.0 firmware.

Hotz mentions in a blog post that the jailbreak for Mac is “coming soon.” The iPhone Dev Team did release a unlock for 3.0 which did not work on the iPhone 3GS, but Hotz’s version does (although it doesn’t free you from your current carrier).

Hotz goes over the process of the jailbreaking on his blog:

Connect your iPhone normally. Click “make it ra1n”. Wait. On bootup, run Freeze, the purplera1n installer app.

Hotz does warn users that you’ll need to backup your data just in case, and emphasizes that the tool is still in beta. Hotz also mentions that normally he does not make tools for the public, and rather have the iPhone Dev Team figure out the unlock process. Hotz continues by explaining that Apple will probably find a fix for the loophole, release an update, and he will go back to work on finding the next loophole.

Update: John Biggs over at CrunchGear goes through the process of jailbreaking his iPhone 3GS using Hotz’s program.

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