Website Magazine

Twitter, SERPs and Chicago Hot Dogs

Mike Phillips — Thu, 02 Jul 2009 20:50:00 GMT

Conduct just about any search and you will likely find some information stemming from a Twitter profile. Businesses have learned that leveraging Twitter is not only a good way to make your company accessible, but also to reach out to consumers and to help boost overall rankings on the major search engines. But just how much are search engine...

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SEO Ultimate for WordPress (Plugin)

Administrator — Thu, 02 Jul 2009 17:20:00 GMT

If there's one complaint about WordPress, it's the strictness of the platform when it comes to SEO. Sure, you can do quite a bit with the software right out of the box, but there's a lot more that 'could' be done. Fortunately, plugins such as the All-in-One SEO Pack have helped to fill the void, but others are fast entering the...

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Change Feedburner Email Subject Lines

Administrator — Thu, 02 Jul 2009 15:46:00 GMT

Feedburner is, hands down, the dominant RSS managment provider. Since its acqusition by Google however, few changes have been implimented on any notable scale. That changes today as some new capabilities have been brought to the Email Branding section of FeedBurner's Email Subscriptions feature. Users of the service are now able to display...

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SEO: Do You Link Three-Ways?

Peter A. Prestipino — Tue, 30 Jun 2009 21:36:00 GMT

Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals. Having an SEO strategy is clearly...

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Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans

Peter A. Prestipino — Tue, 30 Jun 2009 18:12:00 GMT

Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers. The automated map-based geo-targeting displays targeted cities on an interactive map and allows users to expand the targeted geography around a city...

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Lift Revenue With Ad Price Prediction

Peter A. Prestipino — Tue, 30 Jun 2009 18:03:00 GMT

Ad revenue optimization technology provider Pubmatic has made available Ad Price Prediction, enabling a real-time comparison of ad network and ad exchange pricing. Global publishers with more than $5 million in annual online revenue could increase revenue an additional 70% using the solution. Ad Price Prediction optimizes how each impression is...

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New Adwords API from Google

Peter A. Prestipino — Tue, 30 Jun 2009 17:13:00 GMT

Google has created an entirely new Adwords API (v2009) that, if you're a developer, is going to rock your socks off. Google has created new web services for managing campaign targeting options and campaign-level criteria. All Web services share a consistent, data-centric interface with two operations (get and mutate). In addition, a...

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Online Social Data and Relationship Cultivation

Peter A. Prestipino — Tue, 30 Jun 2009 15:56:00 GMT

Reid Hoffman, founder of business-oriented social networking site LinkedIn, says that the massive amounts of social data available on the Internet will change the business world by allowing for the development of products that yield analytics from user relationships and identities. A video interview was conducted with Hoffman on IdeasProject...

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Open PaaS from Sullivan Systems

Peter A. Prestipino — Tue, 30 Jun 2009 15:53:00 GMT

Sullivan Software Systems has launched an Open Platform as a Service (also known as OPaaS or Open PaaS), which aims to correct the shortcomings of the traditional Platform as a Service (PaaS) model and take the market to the next level with a more logical application ecosystem. Developers can now use any programming language, any operating...

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Twitter Perks Done Right

Mike Phillips — Mon, 29 Jun 2009 15:49:00 GMT

By now, every website owner has heard every argument as to why Twitter is a necessary part of your online strategy. Using Twitter can certainly drive traffic, but perhaps its greatest potential is to build a loyal following, expand your audience and encourage consumers to convert. One such way to reach these goals is by offering perks to new...

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Ifbyphone Virtual Call Center Released

MaureenA — Mon, 29 Jun 2009 15:46:00 GMT

Ifbyphone introduces its virtual call center service that will appeal to those who travel, have various offices or want to appear every bit as professional as a large corporation. The call center allows users to route calls to any phone no matter the location. According to the press release, users won't have to sign up for long-term contacts...

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Bing vs. Google: Ad Performance and User Behavior

Mike Phillips — Mon, 29 Jun 2009 14:39:00 GMT

Catalyst Group conducted a study pitting Bing versus Google and found some interesting results directly relevant to Web professionals. In the study, a search for "digital cameras" resulted in far more time on-page for Bing than Google. Bing users also spent 150 percent more time viewing the area directly under the ad space (see heatmap...

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Exclusive Free E-commerce Software for Website Magazine Readers

Mike Phillips — Fri, 26 Jun 2009 19:39:00 GMT

Web-based software developers Interspire have developed Big Commerce, a shopping cart that combines ease-of-use with powerful functionality. And it's free. The shopping cart will not be available to the public for a few weeks, but Website Magazine readers can get it now. Big Commerce was developed with a few goals in mind, one being it's...

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Opera's State of the Mobile Web

Mike Phillips — Fri, 26 Jun 2009 15:43:00 GMT

Popular mobile browsing software provider Opera released their State of the Mobile Web report, and it shows that mobile is, unsurprisingly, on the rise. Users of the Opera Mini mobile browsers increased 136 percent from a year ago. Perhaps the most interesting numbers come in the form of page views. Users are not just getting on the mobile Web...

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Cross-Browser Compatibility Testing Tool

Peter A. Prestipino — Thu, 25 Jun 2009 14:27:00 GMT

Web application "experience" management service provider Gomez, Inc., just introduced a free Web-based tool that automatically tests how Web sites look in four commonly-used combinations of browsers and operating systems. After entering a URL, the free Gomez tool returns screen captures of the Web page in each browser/OS combination,...

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