ReadWriteWeb

ReadWriteWeb Events Guide, 4 July 2009

Andrew Lobo — Sat, 04 Jul 2009 14:45:52 -0800

Time for this week's events guide, a regular feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.

Know of an event taking place that should appear here? Let us know in the comments below or contact us.

Sponsor

21 July 2009: Palo Alto, California, and 23 July 2009: Los Angeles

Silicon Valley Angel & Venture Conference and SoCal Angel & Venture Conference

FundingPost has hosted 150+ sold-out venture events in 17 cities over the past 7 years. At these next two events, the panel of investors will focus on early-stage venture investing: how to meet investors, pitch them, and what it really takes to get them to write you a check! We will be discussing trends in early-stage investing, hot sectors, sectors that these angels and VCs look at, things that are most important to them when they are considering an investment, the best and worst things an entrepreneur can do to get their attention, additional advice for entrepreneurs, and, of course, the best ways to reach these and other investors. There will be plenty of time for networking with the investor panelists, both before the panel and after the panel at the cocktail party!

13 July 2009: Tel Aviv

TWS2009

TWS2009, scheduled for July 13th, aims to find and present the 10 most promising Internet startups in Israel. The event is of, for, and about the leading figures and companies that are driving innovation in the Israeli Internet economy. Well-known professionals worldwide, such as Brian Solis, Rafe Needleman, Ron Conway, Stowe Boyd, Dave Sifry, Jeff Pulver, Deborah Schultz, Marc Goldberg, and Saul Klein, will choose the 10 winning startups. The event is organized by Yaron Orenstein, who also runs Israel's biggest blog the.co.ils, with Globes as a partner. ReadWriteWeb readers get a 40% discount on admission.

16 July 2009: San Francisco

MobileBeat 2009

Join the most influential investors, mobile industry executives, entrepreneurs, press, and analysts at MobileBeat 2009 (presented by VentureBeat) for one day of in-depth discussion, debate, and power networking. Join us July 16th at the Parc 55 hotel in San Francisco.

24 August 2009: Charlotte, North Caroline

Social Fresh

Social Fresh is a 1 day Social Media Conference with speakers from Best Buy, Rubbermaid, IBM, and Keynote Speaker David Armano (@Armano). Social Fresh content is focused on the tangible social media successes of today and the technology that will drive those successes tomorrow. Think less concept and more real case studies and examples directly from businesses and developers who are using the social web successfully. Get 15% off by using code RSS15 and follow the conference on Twitter (@SoFresh) for other discounts and updates.

22 – 23 September 2009: Singapore

Social Networking World Forum — Asia

This two-day conference hosted by the Social Networking World Forum - Asia features key speakers from social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

Joint exhibition combining social networking and mobile social networking formats
Evening networking reception
Discount for early booking (expires August 21st)
Free pass for exhibition only

4 – 5 November 2009: Raleigh, North Carolina

Internet Summit 2009

Internet Summit '09 will feature over 75 speakers, including representatives of major Internet brands such as Twitter, Pandora, Google, Salesforce.com, Digg, Technorati, CBS Interactive, Huffington Post, Blogger, Tree.com, and many more.

Topics will include social media, blogging, real time, mobile, video, search, online advertising, e-commerce, analytics, the cloud, and more.

Join over 1200 entrepreneurs, senior marketers, and executives in the conversation about the future of the industry and how to capitalize on the shifting dynamics of the Internet and tap into its unlimited business potential.

9 – 10 November 2009: Santa Clara, California

Social Networking World Forum — California

This event taking place at the Santa Clara Convention Center actually consists of three conferences: two days dedicated to social networking, one day dedicated to enterprise social media, and one day dedicated to social TV. Key speakers include social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.

Joint exhibition combining social networking and enterprise social media formats
Pre-show online meeting planner for delegates
Discount for early booking (expires September 25th)
Free pass for exhibition only

10 – 13 November 2009: Las Vegas

PubCon Vegas

PubCon Las Vegas is a multi-track educational conference hosted by SearchEngineWorld & WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. PubCon London 2009 is a social networking event.

11 – 12 November 2009: Denver, Colorado

Defrag 2009 Conference — Denver, Colorado

As online data is growing and fragmenting at an exponential pace, individuals, groups and organizations are struggling to discover, assemble, organize, act on and gather feedback from that data. In the largest sense, we're all looking to augment the pace at which we achieve insights on raw data -- to accelerate the "A-ha" moment.

Defrag explores the intersection of topics like:

Business intelligence
Business process management
Social computing and analytics
Next-level discovery
Enterprise 2.0
Next-gen email
The semantic Web

1 – 3 December 2009: London, England

Online Information & IMS 2009

Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry.

Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies

15 – 16 March 2010: London

2nd Annual Social Networking World Forum — London

The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:

Social Networking World Forum
Enterprise social media
Social TV World Forum
Mobile Social Networking Forum

The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.

Full workshop program within exhibition area
Evening networking reception
Pre-show online meeting planner for delegates
Free pass for exhibition only

Discuss

It's Not Really a Party Until Someone Shoots Rockets Out of Their Butt

Doug Coleman — Sat, 04 Jul 2009 09:07:31 -0800

As America celebrates its 233rd year of independence from England today, many red-blooded Americans will celebrate the old-fashioned way, by going outdoors, having a picnic or barbecue, decorating everything in red, white and blue and watching or holding their own fireworks displays. But in this rough economy lots of people are choosing to stay close to home. Who really wants to spend lots of money traveling, fighting huge crowds at the day's events and possibly blow off your fingers or light yourself on fire? Luckily we've got you covered.

This is a good day to stay home, watch a baseball game, throw some hotdogs on the grill, eat an apple pie and watch fireworks on your computer. earthTV, an international live TV channel, has cameras located in Los Angeles, Washington D.C., New York City, Niagara Falls and Honolulu and will be broadcasting live streams of fireworks displays beginning at dusk in those cities. If you just can't wait until then, go check out its timelapse showing Independence Day displays from years past.

Sponsor

The fun is not limited to fireworks. Today Jimmy Fallon will emcee a special concert featuring the Foo Fighters and Michelle Branch from the South Lawn of the White House. Look for exclusive live video at whitehouse.gov/live beginning with President Obama's opening remarks at 7pm EDT. According to the White House blog, "the concert, put on by the USO honoring the hundreds of service members and their families who will be in attendance, will begin at 8:10 pm ET, followed by fireworks over the National Mall at approximately 9:10pm".

For those of you that are really feeling the American spirit today, check out this silly video we found. After all, it's not really a party until someone shoots rockets out of their butt or blows a hand off, right? (WARNING: Do Not Try This at Home)

Discuss

Expono: Flickr, Picasa and the Kitchen Sink

Doug Coleman — Sat, 04 Jul 2009 07:00:26 -0800

You can't swing a stick on the Web these days without hitting a photo or media sharing service. Some of the most popular ones like Flickr and Photobucket have become an indispensable part of our online lives. Among the most recent services to enter the game is Expono, a photo sharing, organizing and protecting service with added features like GPS tagging and the ability to connect with social media services Facebook, Twitter and Friendfeed. Expono has everything you would expect to find on a media sharing site like online backup, easy sharing, albums and tagging, but adds a whole bunch more features that you might not expect all in one place. It is certainly worth taking a look at.

In September of 2008, Expono went live with its site and made the bold choice to go with 100% cloud computing. Other sites like SmugMug have done this with great success and it feels like a growing trend. The lower cost and ease of scaling made cloud computing a sensible choice for Expono and the company set about building its incredible array of features. Those features, combined with the company's talented and ambitious team based in Oslo, Norway, make Expono a potential contender in an increasingly crowded media sharing marketplace.

Sponsor

Expono is a "freemium" service that allows its non-paying users to transfer 10GB of data a month, use 1GB of storage space and have one custom group. The $45 Plus account allows for 100GB of monthly data transfers, 10GB or more of storage space and up to 10 custom groups. Plus users also have access to a lot more features.

You can go here to view a complete list of Expono's features. It's an impressive list, if not a little overwhelming, and you simply need to have a look for yourself. Here are a few of the main features we like:

Custom Location in Maps:

Geotagging has become a pretty popular thing to do with photographs. It's just interesting for us to see on a map where a photo was taken. It gives viewers added perspective, helps the photographer better organize their collections and could even help businesses attract customers. Expono has a feature that lets users drag a pin, place it on a map where the photo was taken and give that place a name for future reference. It's a simply but useful tool and a nice feature.

Language Translation:

Expono has not forgotten our Spanish-speaking friends and allows English-Spanish translations. The company is frantically working on translation to other languages like Danish, Russian, French and Hebrew and is actively searching for help translating other languages.

Full Quality Photo Sharing on Facebook:

Expono allows users to share full quality photos and activities and connect on Facebook. It looks pretty straightforward and easy to do:

"Simply go to Facebook Settings on Edit Services menu, press the "Connect with Facebook" button and follow the instructions. It takes 10-30 seconds!"

"After your accounts have been connected, you will be able to tag your Facebook friends on your photos like any other contacts you already have in your address book. With your Facebook friends now on Expono, you can add them to your contact groups, give them access to the photos you want them to see and tag them on your photos.

You can post stories to your wall when you favorite a photo, comment or tag a Facebook friend on Expono or just be able to tell the story behind your precious memory.

Face Tagging and Sharing to FriendFeed and Twitter:

Expono has extended its integration with Friendfeed and Twitter that allows interaction between users of those services:

"Earlier we had automatic photo uploads announcements to Friendfeed and Twitter every time you uploaded new photos to Expono. The functionality allowed our users to inform their followers and subscribers about newly uploaded photos in a innovative way. Now we have extended that to include direct sharing of public album and photos right from the Share menu, giving your subscribers and followers access to view your full quality photos with just 1 click."

Basically, you connect your Expono account with FriendFeed or Twitter, tag your friends' photos, add them to your contact groups and give them access to the photos you want them to see.

See what Expono's small but loyal group of followers are talking about on Twitter and also on FriendFeed.

Oh, did we mention Expono's context aware media RSS that allows users to enter a URL into your Wii Opera browser URL field, run it fullscreen and watch a slideshow on your TV? Don't forget authenticated RSS feeds, GPS support, photo editing, iPhoto photocasting, EXIF and IPTC support and much, much more. We also like that Expono takes your privacy very seriously.

This hungry startup (a core team of six, including Co-Founder and CEO Magnus Jonsson) means business when it says there are other exciting things in the works. Expono team member Daniel Bentes hinted at the company's interest in a developing a mobile site, similar to Flickr's new mobile site, that uses Apple's Core Location service right from Safari. Bentes says, "this kind of location awareness will be the future of not only search and discovery services, but even ad-based and paid content, giving even more value to viewers and readers alike. As of now, Apple's Core Location is the prime example of this ability". He adds that the company "...would like to implement the same kind of functionality on Expono.com for the coming iPhone version. But would REALLY love to implement it on the main web version as well, enabling this functionality to an even broader audience".

Like we said, there are other sites out there that do similar things. But when you combine all these things together and they are done well (in this case they did a great job), you get a very powerful and useful tool that just may be worth forking over your hard-earned money for. If you don't want to take our word for it, check out what our friend @CleverClogs had to say about Expono over on Friendfeed. She is quite knowledgeable and discriminating about such matters. You might want to also go to the Expono Customer Support Community on Get Satisfaction to see what others are saying and to throw in your own two cents.

Be sure to read the Expono blog for even more information and follow the company's Twitter updates @expono. The service is still in Beta, but you should have no problem getting an invite if you sign up at Expono.com.

Discuss

Weekly Wrapup: Facebook Privacy, FriendFeed Trolls, iPhone Push, And More...

Richard MacManus — Sat, 04 Jul 2009 05:00:00 -0800

In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we analyze the latest changes to Facebook's privacy controls, investigate trolling on FriendFeed, explore the impact of push notifications on the iPhone, review Firefox 3.5, check out Google's update to Blog Search, and more. We also update you with the latest from our new channel ReadWriteStart, dedicated to profiling startups and entrepreneurs.

Sponsor

Subscribe to Weekly Wrapup

You can subscribe to the Weekly Wrapup by RSS or by email (form below).

RWW Weekly Wrap-up Email Subscription form:

Introducing the ReadWriteWeb Guide to Online Community Management

Our First Premium Report for Businesses

Recently we released our first premium report: The ReadWriteWeb Guide to Online Community Management. It's been in the works for more than four months and we believe it's unlike anything else you've seen. Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective.

The end product is in two parts. Part one is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. Part two is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web. The Guide is available for purchase at a price of $299. (You won't be charged until you complete a few simple steps on that page.) You can download a free sample section of the report here.

Web Trends

Facebook Wants You to Be Less Private - But Why?

Facebook held a conference call this week about changes being made to the website's privacy features but we were left feeling a little confused. A long list of settings are being collapsed into a much more manageable privacy interface and users who want to keep sharing messages only with friends and family they have approved will be able to continue doing so. But it is pretty clear that Facebook would like you to share a lot more information publicly than you are right now, with the whole wide open internet.

Why? We asked the company if they really were trying to nudge users into being more public on Facebook and if outside developers would then get access to more user data. Two out of three of the Facebook staff members on the call have now confirmed that yes, they are aiming for users to be more public.

Oh FriendFeed, What You Really Need is Accountability

Last month, we posed the question "are trolls ruining social media?" - a topic that seems to have reared its ugly head once again over the weekend, this time with a specific focus on FriendFeed and the supposed angry mobs that form there. But let's get real for a minute. Although it's shocking that some FriendFeed users post terrible, hurtful things while using their real names, posting angry and mean comments is nothing new to the internet. Other social communities, including Digg and YouTube, also deal with this issue - heck, they're even known for it! But instead of continually pointing out the problem, maybe it's time for the innovators in our community to start thinking up solutions. Here's one we just thought up...let us know what you think.

So Far, Push Notifications on the iPhone are a Letdown

When Apple launched the iPhone 3.0 update, we were pretty excited about a number of the new features in the OS. But push notifications, which Apple billed as an alternative to battery-draining background processes, were on the top of our list. After a few weeks with the iPhone 3.0 OS, however, only a very small number of push apps have made it into the store, and even some of the best ones, like BeeJive IM (iTunes link) and the AP Mobile app (iTunes link) suffer from major drawbacks.

Rupert Murdoch: Facebook is Just a Directory

Rupert Murdoch, the 78-year-old CEO and chairman of News Corp., this week gave a revealing interview to The Street's Dan Freed. In the interview, Murdoch argued that the latest head-count reduction at MySpace was necessary because the number of employees at the company had grown out of control. In addition, he also told Freed that he wants the site to be very different from Facebook, which, in his eyes, is nothing more than a directory, while MySpace is a place "to find common interests, share music, that sort of thing."

U.S. Government Reaches Out to the Social Web for Collaboration, But Are Users Reaching Back?

In the quest to open government processes to citizens, collaboration and participation were identified as explicit goals in a presidential memo issued earlier this year. Upon the appearance of a tenuously connected web of blogs, sites, wikis, and forums, many were excited about the refreshing availability of public channels for dialogue between ordinary Americans and policy makers when it comes to deciding what the 21st century American government will look like. On the other hand, the participation in these initiatives has been dwarfed by what one might see on ICanHasCheezburger. In spite of what could be seen as lackluster citizen response, The Open Government initiative's final drafting phase, which was to have closed already, has been extended until July 3.

Becoming An Open Enterprise: Five Lessons from Booz Allen Hamilton

On Tuesday, consulting firm Booz Allen Hamilton won the Open Enterprise Innovation Award at the 2009 Enterprise 2.0 Conference. The portal that garnered them the accolade, hello.bah.com, has shown impressive adoption within Booz Allen, especially for a firm that's 90 years old. Since being rolled out in August 2008, it's been taken up for daily use by 40% of the 21,000-strong workforce, according to Walton Smith, who's worked as an evangelist for it. But by now, the flurry of activity around the conference has subsided, and many are left wondering just what about Booz Allen's enterprise 2.0 initiative makes them innovative? What led their social software implementation to be successful, and what patterns and practices can we imitate? After taking a look, here are five characteristics that ReadWriteWeb feels were key to the success of hello.bah.com

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

A Word from Our Sponsors

We'd like to thank ReadWriteWeb's sponsors, without whom we couldn't bring you all these stories every week!

Mashery is the leading provider of API management services.
WeeBiz, a business community where you can find and share new business opportunities.
Domain.ME, the official registry for all .ME Domains.
SiSense, Analytics, Reports and Filters
Mollom, stop comment spam and build your community.
Crowd Science gives you detailed visitor demographics.
hakia is a semantic search engine.
Rackspace provides dedicated server hosting.
Socialtext brings you 5 Best Practices for Enterprise Collaboration Success
Aplus provides web hosting services for small business hosting needs.
MediaTemple provides hosting for RWW.
SixApart provides our publishing software MT4.

ReadWriteStart

Our new channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

Learn to Negotiate and Close

This is one post/chapter in a serialized book called Startup 101. For the introduction and table of contents, please click here.

"It ain't over till the fat lady sings" means that nothing happens until you get the signature on the contract. That is when the money gets wired. Deals often get derailed. They drift, and then nothing happens. Or a competitor comes in and snatches the prize from you. That is why a "closer," someone who can seal the deal, is so prized.

SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL

Web Products

Firefox 3.5 Arrives, But Are You Dazzled?

There used to be a time when a new Firefox release was an exciting day for early adopters. We'd delve into the new features, rejoice in the speed improvements, and moan about our lost extensions. Mozilla released Firefox 3.5 this week, but something was missing. Firefox just isn't dazzling us the way it used to. In fact, in some cases, it's as if the browser is playing a game of catch-up instead. With new features like Private Browsing and TraceMonkey, an engine that speeds up web applications, Firefox isn't exactly blowing us away - they're simply introducing features that put them on par with Google Chrome and even, gasp, IE.

Google Updates Blog Search - Where's the Innovation?

Google just announced a number of changes to its blog search engine, Google Blog Search, but none of them will knock your socks off. RSS feeds for search queries were added, something that no self-respecting search engine of dynamic content would be without. Hot search queries and recent posts from popular blogs round out the slight redesign of the Blog Search home page. While many different Google projects push the envelope with features and interface innovation - users are excited just to see Blog Search make catch-up moves, since it's a sign that the product is still breathing at all. No news about much needed spam control, no response to Twitter stealing many blogs' thunder, no personalization, no visualization, no semantics, no mobile play - nothing. It's really disappointing. Google Blog Search remains the best option if you're looking for fast results, but other options are better if you have any needs other than speed.

Video Interview with Pandora Founder Tim Westergren

Pandora is one of the Internet's slow and steady success stories. After years of work and more than $20 million dollars invested, the company is finally looking at the light of the end of the tunnel: turning a profit. In this exclusive interview with founder Tim Westergren after a town hall meetup in Richmond, Virginia, we discuss the company's close call with bankruptcy in 2007, their ad-based revenue model, their roadmap for adding new features and an open API, and their incorporation into a variety of hardware devices.

Pirate Bay Acquired for $7.8 million, Content Providers to Get Paid

According to their blog and a recent BusinessWire release, controversial Swedish bit torrent tracker the Pirate Bay, is being acquired by Global Gaming Factory X AB for roughly $7.8 million in cash and shares (or $60 million SEK). On the blog, the group hopes to alleviate concerns by saying:
"If the new owners screw around with the site, nobody will keep using it. That's the biggest insurance one can have that the site will be run in the way that we all want it to. And - you can now not only share files, but shares, with people. Everybody can indeed be the owner of The Pirate Bay now. That's awesome and will take the heat off us."

Google Apps Go Social With Improved Contacts & A New API

With some core changes to contacts, Google Apps has dipped a toe in to the enterprise social networking waters. As of this week, Apps contacts exhibits shades of Facebook and Twitter by allowing you to find and interact with all the user profiles in your Apps suite. According to Google, these adjustments where made at the behest of enterprise Apps users. It has also made a user profiles API available to Premier Edition customers, one that allows IT to retrieve and manipulate data about all the people using Apps in a company.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

That's a wrap for another week! Enjoy your weekend everyone.

Discuss

Ads Spotted on Twitter.com - Did You Notice?

Marshall Kirkpatrick — Fri, 03 Jul 2009 15:40:15 -0800

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal - until Twitter promptly said the word "sponsored" was only appearing on the site in error. Now the "sponsored definitions" of certain Twitter "concepts" have appeared on the site again - and they sure look legit this time.

These first ads probably aren't going to bring in enough cash to fuel a micro-app acquisition spree by Twitter, but this is the first clear public indication of one way the company is bringing in revenue. It's funny - the ads have been live for about a week now and no one but a few small, alert blogs has written about them. (Seth Simonds in particular caught a really interesting international angle on the story.) It was big news three months ago and we believe it's still important.

Sponsor

So far the only two sponsored links we've seen cycle through our sidebars have been to the ad network Federated Media's Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios' CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno. The ads only appear on the home page of Twitter when a user is logged in, not when looking at another user's profile page. Also included in the cycle is a link to a joint Twitter and Threadless.com microsite where visitors can buy Threadless t-shirts about Twitter. Apparently that doesn't constitute a sponsored link, but presumably money is changing hands somewhere. The whole world of Twitter is a green-field when it comes to rules of disclosure.

Perhaps these sources of revenue will help Twitter remain a viable company long enough for all kinds of questions about this brand new medium to be explored.

Dave Winer argued this Spring that people want to know how Twitter is going to make money because they might not like it. He told a story about learning while in college that Domino's Pizza used profits to fight Planned Parenthood. With all the time, energy and content people are investing in Twitter - many want to know how the company will monetize so they can decide whether it's an organization they want to continue investing in.

And so it has begun. There are ads on Twitter. What do you think?

Disclosure: Federated Media is also the ad network for ReadWriteWeb.

You can find ReadWriteWeb on Twitter, as well as the entire RWW Team: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Doug Coleman, Jolie O'Dell, Dana Oshiro , Lidija Davis and Steven Walling.

Discuss

Risky Business: Enterprise GRC Platforms Essential, Says Forrester

Steven Walling — Fri, 03 Jul 2009 15:39:00 -0800

In a new report issued on the first of the month, Forrester Research has asserted the importance of enterprise platforms for governance, risk management, and compliance (GRC). Pointing to big name corporate failures in the last decade, they argue that the value proposition for GRC software is clear, and they identified leaders in this growing market.

The open question from the research is whether enterprises will really see the need as being so desperate. Fear may be a great motivator, but GRC platforms have yet to prove that they're a piece of IT that businesses require to succeed.

Sponsor

GR What?

Governance, risk management and compliance platforms take a broad and complex series of business tasks and whittle them down to a central point of focus for the enterprise.

Basically, they're a technological solution for keeping track of programs of corporate governance, managing known and potential risks for a business, and staying in compliance with regulatory requirements. All these platforms incorporate varying degrees of workflow management, data visualization, content management, and reporting on related performance metrics.

The Leaders

Forrester examined 14 vendors of enterprise GRC platforms, and picked AXENTIS, BWise, MetricStream, OpenPages, and Thomson Reuters as leaders in the space.

It might surprise you that GRC platforms from enterprise software giants like SAP have been beaten out by much smaller vendors. But in an emerging market, it makes perfect sense that agile young companies can dominate big players who have come late to the game.

Close, But No Cigar

Integrated governance, risk management and compliance platforms present a new way to handle these business processes. Forrester itself published a report that predicted GRC would first "hit the big time" just this year. All the leaders in the market thus far have sold a respectable amount of customers on the notion that they decrease risk, boost overall efficiency, and make strategy and decision making easier.

But platforms for governance, risk and compliance still come off as a specialist product for large enterprises in volatile markets, rather than a core business tool. The ever-growing pack of GRC vendors have clearly defined the value they deliver, but not that they're something the enterprise cannot do without during a period of belt tightening.

Image courtesy Forrester Research, Photo credit Gill Wildman

Discuss

Digital Media M&A: Mobile & Analytics Deals Up, Social Media Down

Richard MacManus — Fri, 03 Jul 2009 15:17:12 -0800

Peachtree Media Advisors has just released their latest report on digital media mergers and acquisitions. We posted their 2008 report back in January, and this is a mid-year 2009 update to that. According to Peachtree, there were 342 digital media transactions in the first half of 2009, which was 12.3% below the number of transactions in the same period for 2008. More notably, the total value of transactions was much less than a year ago. In the first six months of 2009, there were $4.2 billion in digital media transactions - a whopping 61% decrease from the same period in 2008. And that $4.2B figure includes $2.5B from the Live Nation - Ticketmaster merger this year.

Sponsor

Despite the reduction in value of digital media deals, a couple of market sectors showed solid growth: Mobile and Enabling, Analytics and Ad Serving. However, the Social Media sector had the biggest drop, with blog/user-generated and social networking deal values down.

Image by Peachtree Media Advisors

Discuss

Expose Yourself on Launchly's Site Review Service

Dana Oshiro — Fri, 03 Jul 2009 14:00:00 -0800

You know that scene in Alice in Wonderland where Alice is tumbling down the rabbit hole past all those miscellaneous chairs and birds? That same feeling of confused dread is often how users feel when they're attempting to navigate a site that has never been tested. We know that developers pour their souls into their projects. But that's also why it's sometimes difficult (and even personal) to point out the flaws. A developer has to ask, "Do I want it built my way without compromise or do I want users?" If you want to run a business, rather than spending months speculating on what you think users might want, it's sometimes best to simply ask them.

Launchly is a web application review site where developers can upload screen shots and links and ask for user advice and feedback. Released this past week, Launchly appears to be a beefier version of Feedback Army with the additional abilities to track changes and request multiple rounds of recommendations.

Sponsor

The site allows developers to submit and resubmit their projects in iterations. Each iteration must be at least a week from the last one and new iterations are bumped to the top of the "New Launches" section. This placement in the "New Launches" section prompts user responses via Twitter and RSS. From here, developers gain a new round of suggestions, traffic data and social buzz aggregation. Older iterations are then stored in the "Iteration Archives" for review.

Says Minnesota-based Launchly founder Brian McManus, "When my own launch day came, I did the typical submissions and SEO stuff but still found myself wondering what people thought of the idea and site in general. I turned to HackerNews and requested feedback there."

McManus was thrilled with his feedback but unfortunately his post was shortly buried below a slew of other posts. He could resubmit for further discussion, but he'd lose the thread of suggestions he'd already received. In order to track his site changes and show the evolution of his own work, he created Launchly. McManus is currently charging $40 for the standard launch package and he plans to roll out two additional tiers to incorporate the added features of polls, custom sub-domains and usability testing.

A few companies are already appealing to the Launchly community for feedback, including TwitterMass, Tweet Promote and Iconfinder.

The truly interesting part about this service is that it allows reviewers to see sites evolve as per their suggestions. In essence, Launchly creates a sense of ownership and site-loyalty for those who've contributed feedback. While it's too soon to say if the site will take off, it's a great way for developers to gain new insight into the projects they're often too close to. It's also a non-violent and civil way to settle team disputes and make a case for changes to stubborn executives.

Discuss

Ten Companies Twitter Should Consider Acquiring Next

Marshall Kirkpatrick — Fri, 03 Jul 2009 12:20:19 -0800

If you were a little blue bird, with a good pile of money and a whole lot of hype, what would you buy to spice up your nest? There are so many little services being built on top of Twitter that we wouldn't be surprised to see some more of them acquired by the company soon. That would mean more features for everyday users and more usefulness for features loved by loyal early adopters.

Twitter has acquired two other companies so far, that we know of. Search engine and sentiment analysis service Summize became Twitter's own search engine and Values of N sold its assets so engineer Rael Dornfest could be brought into the company. Here are ten other startups we think that Twitter should consider acquiring next. Which kind of company would you most like to see become part of Twitter itself? We've got a poll below.

Sponsor

Is Twitter in a position to make more acquisitions? We suspect so. It has cash but more importantly it has stock. Think of it this way: Google is afraid of Facebook and Facebook is afraid of Twitter. Would startups bend over backwards to become a part of Twitter? We suspect most would.

Some of these we think are likely acquisitions, some less so. In making this list we considered both functionality that would be helpful to have added to Twitter's own site and technology that would be worth buying instead of just building in-house. Whenever a platform company builds technology that a number of other startups offer, there is a risk of scaring other people away from investing in development that the platform could just reproduce. Acquisitions of startups on a platform probably increase the appeal of development though, as it's a chance to get in on the game.

Quite Likely, if It Hasn't Happened Already

Bit.ly is the most full-featured and popular URL shortener on the market right now and was recently selected as Twitter's own shortener of choice, dethroning TinyURL. Bit.ly offers all kinds of smart analytics, from real-time click tracking to semantic analysis of topic keywords from the links that people tweet.

One trusted industry source speaking on the condition of anonymity told us that Bit.ly servers "were moved into Twitter's racks months ago in preparation for this change" [of becoming the default shortener]. Bit.ly is becoming too important to Twitter to keep that functionality outside the company's own shop and the two companies share some investors. We will not be surprised at all if a Bit.ly acquisition by Twitter is announced sometime in the near future.

Could Happen...

Tweetmeme is another fast growing Twitter analytics service that tracks sharing on the service. With another chunk of new features just added today, the service is looking a whole lot like "Feedburner for Twitter" but with even more viral distribution possibilities. The Tweetmeme API is quite interesting and could complement Bit.ly quite well.

Twitpic is a popular way to share images on Twitter. The site faces a strong challenge from ImageShack's YFrog, but independent Twitpic would be a cheaper acquisition and is already well known among Twitter users. (Twitter should probably look at Enjoysthin.gs; it's got the best user experience.) An increase in imagery on Twitter would probably offer the company a lot more advertising real-estate.

Tweepz is a fascinating Twitter search engine that acts like a directory that lets you parse your results using various metrics gleaned from Twitter. Check out this search, for example. Twitter could benefit from making this kind of search available to users, advertisers and researchers - and Tweepz has already built it. See also Twazzup, another company doing interesting things with Twitter data.

Longer Shots

An iPhone app company could be a good buy for Twitter; there's certainly plenty of options. M.Twitter.com is a good mobile service already but someone specializing in super high-quality Twitter apps for the iPhone, Android and Pre could be good to bring in house. It could be AteBits, makers of Tweetie. There may not be enough reason for Twitter to buy one of these companies, though.

A desktop Twitter app company could help Twitter increase user engagement. Many of the most serious Twitter users (though not all) swear by desktop access. Twitter could acquire the most popular and arguably most innovative desktop app, Tweetdeck, or it could bring Seesmic in house. Tweetdeck would be cheap and shares investors with Twitter. Desktop apps may be too limited in appeal to be a compelling acquisition target.

Geo-location could be a good feature to add to Twitter. Search by user location could be made much more meaningful and the list of things that could be done with it is very long. Brightkite is popular and well developed, Shizzow is pretty and wouldn't be expensive. On the other hand, browsers themselves will likely all become more location aware in the near future and Twitter may be satisfied with its current location data.

A semantics company could bring structure to the Tweets, making them more useful and easier to advertise against. Right now links Tweeted are semantically analyzed by Reuters' Calais and sent to Bit.ly, but we wouldn't be surprised if Twitter was interested in scooping up a small semantics shop and helping it scale so that analysis was being done in house. Twitter may feel like semantics don't need to get that close to consumer users, though. (Disclosure, Calais is a ReadWriteWeb sponsor.)

Topify is a widely loved service that intercepts your new Twitter follower notification emails and sends you much more useful ones. It's great but probably too easy for Twitter to just reproduce itself.

FriendFeed plus Twitter would be a match made in heaven. It would be an engineering powerhouse. It would be a step towards mainstream user adoption of FriendFeed, a service that can't make up its mind which end of the sophistication spectrum it's targeting. It's also quite unlikely to happen. If there's one related startup we can imagine turning down a Twitter acquisition offer, it's probably FriendFeed. (Though the investment-laden and highly ambitious OneRiot is a close second.) Nonetheless, it would be awesome if FriendFeed's cross-network aggregation, threaded conversations, groups, media support, search and more joined forces with Twitter.

Ultimately, it may be most likely that Twitter's next acquisition will be something vapid. A service that aggregates shopping Tweets, or celebrity Tweets, ~~or something else that will fall short of taking advantage of the Twitter platform's huge potential to change the world.~~ Twitter staff makes relatively simple use of its own service, so hoping that it will acquire companies that make it all the more powerfully sophisticated may be an early adopter's pipe dream. [Update: After some discussion this afternoon, I am thinking it's time to reconsider this position I've held for some time. Twitter staff is not full of dummies, I'm sure, and it has probably been inappropriate of me to write as if that's the case.]

Maybe not, though. We wouldn't be shocked to see Twitter pick up at least a few of the companies above. What do you think? Are there other services you'd like to see become part of the Twitter team even more than the above? It's a wild and woolly micro-content ecosystem out there - anything could happen.

Discuss

How to Install Chrome and Chromium Side-by-Side (So You Can Play with Extensions!)

Sarah Perez — Fri, 03 Jul 2009 07:46:24 -0800

We're sure by now you've heard about the upcoming extensions that will soon arrive in Google's Chrome browser. Already we've seen a handful of these become available, including AdSweep, a PageRank checker, Cleeki, and, as of yesterday, a new bookmarking extension from Delicious. However, if you've been running the standard Chrome install (or even the public beta), new features like this are just out of reach.

Sponsor

If you're a developer, you're probably already running the version of Chrome released to the Dev channel, but many "regular folks" are hesitant to make this switch because moving from the stable release to the beta or from the beta to the dev release is a one-way conversion. You can't go back to an earlier build without re-installing Chrome. So how's another ordinary techie supposed to play around with all the cool new stuff coming to Chrome? The easiest way is to install a build of the Chromium browser side by side with your (stable) version of Google Chrome.

How to Install Chromium and Chrome on Your PC

First thing's first, if you haven't already installed a copy of Google Chrome on your PC, you should do so now. This new browser built on WebKit is winning converts right and left among the early adopter set these days, mainly for its blazing speed. From google.com/chrome you can grab the latest release or, if you're a little more daring, you can click the link to download the public beta version instead.

That was the easy part - the trickier part is installing Chromium, the open-source project that powers Google Chrome. You may have already visited the Chromium site over on Google Code in search of the download only to be confused when no obvious download link jumped out at you. Home, Docs, FAQ, Blog, Group, Terms - but no "Download." In fact, the only download link on the main page points you back to the stable version of Google Chrome. What gives?

They're probably not trying to hide the download from you; it's just a matter of knowing where to look. Developers get this, but us "ordinary" tech enthusiasts may need a little assistance. You see, the Chromium builds are all stored online at build.chromium.org/buildbot/snapshots. If you're a Mac or Linux user, this is where you can grab your copy, by the way.

Windows users need to head directly to the link at build.chromium.org/buildbot/snapshots/chromium-rel-xp. Once there, you'll notice a list of build numbers accompanied by a "last modified" date.

To get the most recent one, scroll to the bottom of the page and click through to the files listed. The easiest way to install Chromium is to download the "mini_installer.exe" file. This is a simple executable that installs Chromium on your PC.

Make Chromium Extension-Ready

Once installed, there's one more step before you can begin playing around with extensions in Chromium - you need to enable them. To do so, you're either going to need to modify the Chromium shortcut or create your own new shortcut.

Windows XP

On a Windows XP computer, you can just modify the "Target" field in the file properties. To do so:

Go to C:\Documents and Settings\[User Name]\Local Settings\Application Data\Chromium\Application\ and locate the file called "chrome.exe."
Right-click on the file and choose "Properties." Click the "Shortcut" tab.
In the field labeled "Target" change the text to read (and yes, you need the quotes): "C:\Documents and Settings\[User Name]\Local Settings\Application Data\Chromium\Application\chrome.exe" -enable-extensions
Click "OK" when you're done.
Make sure this modified shortcut is the one you use to launch Chromium from now on. You may want to copy it to your desktop to be sure.

Windows Vista/Windows 7

On Windows Vista or Windows 7, you can't simply modify the "Target"; you have to create a new shortcut instead. To do so:

Go to C:\Users\[User Name]\AppData\Local\Chromium\Application
Right-click in the white space of that folder somewhere and click "New" on the menu that appears.
Choose "Shortcut" from the menu to launch the Create Shortcut wizard.
In the window that appears, enter in the following where it asks you for the location of the item: C:\Users\[User Name]\AppData\Local\Chromium\Application\chrome.exe -enable-extensions
Click "Next" then "Finish"
A new shortcut will appear in the folder. Make sure this shortcut is the one you use to launch Chromium from now on. You may want to copy it to your desktop to be sure.

Launch Chromium and Install Extensions

Now that you have Chromium installed and modified, you can play with extensions. To install an extension, you simply click on the hyperlink for the extension, which is usually labeled "extension_name.crx." A box will pop up asking you to confirm; just click "OK."

Here are some extensions you can try now:

AdSweep: an add-on that hides advertising on web pages you visit, similar to how AdBlock works. It uses JavaScript to adjust the CSS of a page and is also available as a user script.
PageRank checker: a simple extension that shows the Google PageRank for the current web site.
Cleeki: an extension that delivers the functionality of IE8's Accelerators to other browsers.
Gmail Checker: One of the Chromium sample extensions that displays a toolstrip that shows how many messages are in your Gmail inbox.
Subscribe in Google Reader: Another sample extension which adds a button to the URL bar when a page has a feed that can be subscribed to. Clicking the button takes you to Google Reader.
BuildBot Monitor: A third sample extension which shows the current status of the Chromium Build Bot.
Chritter: a Chrome Twitter notifier that shows recent tweets in the tooltip
Delicious: the official alpha version of the social bookmarking extension. (Note: you may have to save the file on disk and then drag on to the Chrome window to trigger the install instead of just clicking on the link).

Final Note

Keep in mind that Chromium isn't going to give you the same everyday experience of using the stable version of Chrome. While playing around with it, the browser actually crashed on me a couple of times - two times too many to make it worth switching over to permanently. This may just be an issue with the particular build I installed and will be corrected in a future version, but that's what you get when you play with cutting-edge tech.

At least I was finally able to get my hands on the extensions and really see what they were all about. And for that, it was well worth the headaches. Extensions are incredible!

Discuss

Twitter Needs a Spam Filter? No, We Need a Marketer Filter

Sarah Perez — Fri, 03 Jul 2009 06:16:48 -0800

Has Twitter spam gotten a little out of hand? According to today's top story on Techmeme, it has. Apparently, marketers are calling for Twitter to filter out spam and other adult content from the microblogging service. You know, so their all-important tweets about the products and services they're pushing don't have to share the same web space as that other nasty stuff. But fighting actual spammers is still relatively easy for an end-user: it's called the "unfollow" button.

Ironically, if anyone's to blame for spamming our Twitter timelines, it's the marketers themselves. They've managed to trick our friends into spamming us with their messages instead.

Sponsor

If You're Getting Real Spam, Blame Yourself

We're not sure where anyone, marketer or not, gets off telling Twitter that it's their responsibility to filter the content that flows through their service mainly because Twitter is already doing so. The company itself currently addresses the spam issue by providing an @spam account where you can report spammers and other abusers in the Twittersphere. If the account in question is indeed a spammer, Twitter boots them from the service. That sounds good to us. Simple and effective...at least for the end user. (It's probably a nightmare to deal with at Twitter HQ).

Of course, Twitter doesn't want their service overrun by spammers - no one would. However, they're probably more concerned with wasting their resources to support these fake accounts than they are with the annoyance it causes for their users. But do they have it under control? Perhaps not - fighting spam is sort of like fighting computer viruses. You block one and someone makes a new one. The same goes for spammers - kill one spammer and another appears to take his place. It's an ongoing fight, not a plague that can be wiped out overnight through some magic filter.

Besides, what you consider spam, I may consider "valuable information about a product." Probably not, but there is a gray area there that has to be taken into consideration. Some spam is out-and-out spam, but other stuff may just be "hot deals" from a legitimate company. However, if you didn't want to see said hot deals, you might consider them spam. Still, how would you see them unless you actually followed that account to begin with? Or maybe you turned on auto-follow using a service like SocialToo? If that's the case, it's a little ridiculous for you to get annoyed when half your timeline turns into a slew of "buy this" messages - you only have yourself to blame for that.

Where Actual Spam Hurts Us

The only place that honest-to-goodness spam can really affect you on an everyday basis is not in your own personal timeline of friends' tweets, but when viewing a trending topic's stream or when doing a keyword search. In these cases, spammers hijacking a currently popular hashtag may show up in the timeline, potentially diluting the results with irrelevant information. For this reason alone, we support Twitter's spam-fighting efforts.

Even More Dangerous? "Tweet to Win"

What's actually more concerning than spam, however, is the new trend we'll call "tweet to win." Legitimate companies have begun using Twitter to promote a message - essentially an advertisement about their business' offerings. To cajole twitizens into "spamming" their followers in this way, they're offering prizes or the chance to win prizes in return. (Full disclosure: this author did this once and still regrets it).

This situation hasn't gotten out of hand just yet, but it seems like it's only a matter of time before it does. Because really, how many of you could resist yourselves if all of a sudden a company started giving away free Macbook Pros? Oh, apparently not too many of you because you've already spammed up trending topics today with #moonfruit. What's Moonfruit? Why, it's a company that's giving away a free Macbook Pro every day for 10 days. Is this a brilliant social media promotion (as Adam Ostrow of Mashable claims) or just a new, inventive way to junk up the twitterstream with advertisements? We think it's closer to the latter.

The only consolation in this particular case is that Moonfruit doesn't care what your tweet says, so it can just be appended to any ordinary tweet. That's not usually the case - most companies provide a message for you to re-tweet.

What's frightening about this "it's not spam, it's a message from your friend" is that it's really not. My friend isn't actually telling me that Moonfruit is this great new company they have just heard about and that I really have to check out. This isn't a word-of-mouth recommendation - my friend just wants to win a new laptop. They know this, I know this, and the company knows this. And that makes the message just as spammy to me as any other in-stream tweet from an actual spammer.

So, what can be done? Well sure, I could unfollow that so-called friend, but why would I? It's not like they do this regularly and 99% of the time, I like what they have to say. But while one day that friend is tweeting to win a Macbook, another may be tweeting to win something else. Even if only a small percentage of an ever-shifting group of my friends tweeted a promotional message every day, it would be enough to junk up my timeline.

Sadly, that's one kind of spam that Twitter can't really block. And neither can I.

Discuss

How to Be an Effective CEO

Bernard Lunn — Thu, 02 Jul 2009 20:25:00 -0800

This is one post/chapter in a serialized book called Startup 101. For the introduction and table of contents, please click here.

First-time entrepreneurs are usually also first-time CEOs. When you look at your first business card that says CEO, don't forget that it is not necessarily telling the truth. You earn the title of CEO through your actions and your results. You still have your training wheels on.

Fortunately, there is probably more advice available on how to be an effective CEO than on almost any other subject. This chapter gives you a quick guide, but do invest the time to read the classics, particularly:

Sponsor

"The Effective Executive," by Peter Drucker,
"The 7 Habits of Highly Effective People," by Stephen Covey.

These are timeless classics. Their authors do not attempt to create any modern theory or expound on any particular business or market trend. The books work because they are based on observation. The authors observed effective people to find out what they did right.

The Effective Executive

Peter Drucker's "Effective Executive" was written in 1966. It is a slim tome and easy to read, even if the language is a bit dated. Drucker focuses on how to allocate time, because you can get more of almost any resource except time. His advice to find time for uninterrupted work is particularly relevant to today's multi-tasking world. He is also very clear about the need to allocate enough time for people. If you need an hour with someone, don't think you are being efficient by rushing through the meeting in 15 minutes.

CEOs allocate resources. The first resource they need to allocate is their own time.

One popular book today is "Now, Discover Your Strengths," by Marcus Buckingham. Drucker was a big proponent of accentuating a person's strengths rather than managing their weaknesses.

The 7 Habits of Highly Effective People

"The 7 Habits of Highly Effective People," first published in 1989, is a self-help book written by Stephen R. Covey. It has sold over 15 million copies. Drucker observes the following habits in effective people:

Habit 1: Be proactive.
Change starts from within. Most people react to external forces. To lead effectively, you have to overcome that natural tendency.

Habit 2: Begin with the end in mind.
You cannot lead unless you know where you want to get to.

Habit 3: Put first things first.
This is similar to what Drucker recommends. You need to have a very clear view of what is important, so that you know what to spend time on. Note that this often means leaving your comfort zone by acting on tasks that you don't naturally like or feel competent in performing.

Habit 4: Think win/win.
Seek agreement and relationships that are mutually beneficial. In cases in which a win/win deal cannot be achieved, accept that agreeing on "no deal" may be the best alternative. In developing an organizational culture, be sure to reward win/win behavior among employees, and avoid inadvertently rewarding win/lose behavior.

Habit 5: Seek first to understand, then to be understood.
First seek to understand the other person, and only then try to be understood. Stephen Covey presents this habit as the most important principle of inter-personal relations. Effective listening is not simply echoing what the other person has said through the lens of your own experience. Rather, it is putting yourself in the mindset of the other person, listening empathetically for both feeling and meaning.

Habit 6: Synergize.
Through trustful communication, find ways to leverage individual differences to create a whole that is greater than the sum of its parts. Through mutual trust and understanding, people can often solve conflicts and find better solutions than would have been obtained through either person's own solution.

Habit 7: Sharpen the saw.
Take time out from production to build production capacity through personal renewal of the physical, mental, social/emotional, and spiritual dimensions. Maintain a balance among these dimensions.

Three Things a CEO Has to Do Well

This is all you need to do as a CEO:

Set direction and milestones (resisting the tempting distraction of juicy diversification). The ability to clearly say, "No, we are not doing that," is very important.
Allocate resources (both financial and human, starting with your time).
Hire and fire the top team (we have devoted a separate chapter to hiring an A-Team because this is much harder to say than do).

Making the Transition from Entrepreneur to CEO

Your average entrepreneur would probably say, "Yeah, right!" if told that they have to do only three things. The reality of a startup is that you usually have to do a bit of everything. You have to be product manager, if not the actual coder and designer. You become the chief marketing officer, chief financial officer, chief of just about anything that needs to get done.

This, of course, is unsustainable. You have to work out a transition plan that allows you to hire people to take over all the jobs that you currently do except the three CEO jobs.

Here are five tips for managing that transition:

Record how much time you spend on these tasks. Understand the process. You cannot hire for, outsource, or automate a task unless you understand it yourself. Look at this "chief of everything" phase as your chance to learn.
Recognize the reality that you are not an expert in these tasks. So K.I.S.S.
Understand the difference between "core" and "context" in your business. Core is what you have to do really well and do in-house. Everything else you can and should outsource.
Hire, outsource, and automate in proportion to the growth of your business. If you can manage five clients with everything else you are doing, and your two-year plan calls for 20 clients, hire someone who knows how to win and manage 20 clients (not someone who managed 1,000 clients at their last job). When you finally get the resources, there is a huge temptation to over-engineer.
Pay particular attention to hiring someone to do the one job that you love and could continue doing very competently (whether that is coding, design, marketing, sales, or finance). Holding on to this one job, your comfort zone, is hugely tempting. But it is a huge mistake that will prevent you from becoming an effective CEO.

Discuss

Microsoft Wishes You Happy Porn Browsing in New Vomit-Filled Video, Then Retracts Ad

Jolie O'Dell — Thu, 02 Jul 2009 16:36:20 -0800

Under waves of ever-increasing competition from Mozilla, Safari, and Google, Microsoft has released a series of edgy, PSA-style online videos to promote Internet Explorer 8.

Featuring one-time Lois and Clark actor Dean Cain, the ads are uncharacteristically hip and discuss such real-world Internet problems as the fear of missing something (a.k.a. insomnia by social media) and the fear of your S.O. finding your porn cache. However, at least one of the videos was just too cool for Microsoft. After becoming strangely popular and talked-about online, the video was renounced by the software mega-company and pulled from the promotional website. Somewhere tonight, a creative director weeps.

Sponsor

A Microsoft rep wrote in an email to CNET, "We created the... video as a tongue-in-cheek look at the InPrivate Browsing feature of Internet Explorer 8, using the same irreverent humor that our customers told us they liked about other components of the Internet Explorer 8 marketing campaign. While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it."

The spot itself features a young lady spewing copious amounts of what used to be breakfast on a young man. She'd borrowed his laptop and evidently stumbled upon some hideous new Rule 34 form of online entertainment. The ad serves to highlight IE8's sneaky no-history InPrivate browsing feature.

The ads are, as a group, delightfully off-brand. They're too cool for Microsoft, which has generally dwelt somewhere between stodgy and cutesy in terms of marketing.

Better still, they show that Microsoft just might be listening to what users really need: Web Slices to get quick views of personally important sites without wasting unnecessary time browsing between full-on tabs; sharing accelerators for sending along lolcats or other media with a single right-click; and yes, a way to keep the missus from finding out about your love affair with Suicide Girls.

The features are nifty in themselves. We'd totally use them if we weren't already committed to Chrome and Firefox.

Discuss

Iran's Mobile SMS Up & Running; Will Twitter Start to Lose the Green Hues?

Jolie O'Dell — Thu, 02 Jul 2009 15:08:43 -0800

According to a report today from the BBC, Iranians are able to text message one another for the first time since the day before the presidential elections.

SMS service, which political dissidents had used to spread messages and organize protests, has been restricted since June 11, causing many Iranians to use Twitter, Facebook, YouTube, and other social sites to broadcast and communicate.

Sponsor

The BBC report stated that, according to Iranian news outlets, SMS capabilities are now unblocked but that users are experiencing massive technical problems. Some messages as old as three weeks were just now being received, and some messages were delivered multiple times.

Iran's broken digital communication infrastructure caused many Iranians to turn to services such as Twitter, using proxies to work around government restrictions for web use. Twitter became so integral to Iranians' communication, particularly with the wider global community, that the U.S. State Department asked Twitter to postpone scheduled maintenance which would have occurred in the immediate aftermath of the election and resultant protests. Other services rushed to add Persian translation features.

Hopefully, the unblocking of text messaging in Iran is a sign that communication channels are returning to normal. So, does this mean that everyone's new favorite color, "Solidarity Green," will begin to fade away from social web avatars sometime soon? Once the country and its government emerge from crisis mode, what news will come from Iran, and what will the Internet have to say about it?

Discuss

How FriendFeed Could Become the Ultimate Social Media Tracking Service

Marshall Kirkpatrick — Thu, 02 Jul 2009 14:25:30 -0800

FriendFeed, the multi-network activity aggregator co-founded by Gmail creator Paul Buchheit, announced today that it has entered the crowded field of real time search. FriendFeed was already the best way to learn what early adopter social media users were saying about any topic across blogs, Twitter, delicious and other diverse social media sites. If FriendFeed wants to step it up to the next level and challenge business-class conversation trackers, we believe there are four steps the company needs to take.

We think that would make a whole lot of sense. In fact we think that if real time search were turned into a business tool it could challenge social media monitoring services like Radian6, Scout Labs and Sysomos. Here's what we think needs to happen in order for that to become a possibility.

Sponsor

We already use FriendFeed to keep track of who quietly touches our blog posts out around the web. For example, our recent post Google Updates Blog Search - Where's The Innovation hasn't gotten any comments yet - but FriendFeed shows us that leading marketing blogger Andy Beal shared it with his network on Google Reader. That's good to know.

We think FriendFeed could offer some of the most sophisticated social media conversation tracking on the web, if it just took a few steps in particular.

Broaden the Index Beyond Opt-In

Right now FriendFeed tracks what users say and do across more than 40 different social media sites and any RSS feeds (like blog feeds) that users input as part of their profiles. It's a great way to track people and topics on networks you yourself don't participate in.

Because FriendFeed is such a high-profile startup, many people have set up accounts just to try it and have their activities pulled into the site automatically even though they no longer use FriendFeed itself. That adds to the richness of the site's search function.

If FriendFeed wants to offer full-service conversation tracking, though, it is going to need to go beyond the early-adopter crowd that has opted in to having their activities imported into the site. FriendFeed is going to need to proactively discover and import feeds from users of Twitter, Delicious, SlideShare, BrightKite, etc., and bloggers who have not set up FriendFeed accounts. This will increase the usefulness of the site's search function by an order of magnitude.

That's no small task! Many startups have tried to do social-media-wide search in the past but few can achieve the scale and speed needed to pull it off well. Two things make us think FriendFeed can do it. First, who better than the creator of Gmail to achieve new heights in rapid, scalable information delivery? Buchheit isn't the only former Googler on the team, either. Second, FriendFeed has been engineered from the start to import massive amounts of data. A number of the streams FriendFeed pulls in aren't even from RSS feeds as you'd expect; the company's co-founders told ReadWriteWeb in an early interview that they import from a wide variety of Application Programming Interfaces (APIs) beyond RSS.

Spam Control

Right now there's a fair amount of spam on FriendFeed and we imagine it's only going to get worse. There's also a lot of people who use the service as their RSS reader - so blog posts and search results show up in your search results even though no one has touched them.

This wouldn't be a difficult problem to solve. FriendFeed is just a few steps away already from allowing searchers to query all sources other than manually imported RSS feeds except when a feed item has one or more comments or "likes" added by a user.

Apply Business Savvy

There are all kinds of ways that FriendFeed could become more business savvy. One way we would suggest is through making more use of LinkedIn.

FriendFeed users have been able to associate their LinkedIn profiles with their FriendFeed accounts since the start of the service, and job changes used to be displayed right along with Tweets and other online activity. It was great. Unfortunately, LinkedIn knows what a pot of gold it sits on and took the noxious step of cutting off these kinds of importing functions by obscuring the HTML on its profile pages. FriendFeed was scraping those pages for changes and it was a great service for everyone. It was pure folly by LinkedIn; it wasn't specifically targeting FriendFeed, but as a result FriendFeed users no longer see when their friends change jobs and so no longer click through to LinkedIn to learn more.

Fortunately FriendFeed hasn't removed LinkedIn as a field that can be viewed by users; it just doesn't update anymore. When you see that someone has said something in your search stream, you can often click through to their LinkedIn profile to see what they do for a living and what their job title is. FriendFeed could display job titles by default on a business version of FriendFeed if LinkedIn was more agreeable, or FriendFeed could look to the much friendlier and social media-savvy Google Profiles instead.

Knowing the job titles of people who have bookmarked your web page in Delicious or shared it in Google Reader would be really valuable.

Some other business-oriented rules, like alerts when certain discussion thresholds have been reached, would go a long way too.

Bring Back Aggregate Analysis

When FriendFeed launched, it offered some great data visualization, showing you the users whose content you "liked" the most and who "liked" your content the most. It showed in a pie chart which services most of your content came in through.

Unfortunately, in a recent redesign aimed to make the service more mainstream-user friendly, those visualizations were eliminated.

Bring that and more back and you've got a viable competitor for services that businesses pay hundreds or thousands of dollars a year for. Add some sentiment analysis, made easier by FriendFeed's "like" feedback function, and you've got a really desirable product.

Will FriendFeed take these steps though? That depends on whether it continues its Quixotic quest to capture more everyday consumer users for a cross-network, real-time conversation aggregator (!) or finds audiences that appreciate its value and starts building out features that they will pay for.

Discuss