AOL Offers Free, Real-Time Quotes (A Month After Competitors)

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AOLLogo.jpgYet another finance Web site is going to offer free, real-time market data: AOL Money & Finance.

More than than a month after Yahoo launched its free quote offering -- followed quickly by Google and CNBC for NASDAQ stocks -- AOL has partnered with BATS Trading Inc., the same company that's servicing Yahoo. Visitors will get real-time data for both NYSE- and NASDAQ-listed stocks.

For anyone keeping score, here's the breakdown:

Real-time NYSE and NASDAQ quotes via BATS Trading:

  • Yahoo, launched May 28
  • AOL, launched 7/10

Real-time NASDAQ quotes directly from NASDAQ (all launched June 2):

  • Google
  • CNBC
  • Wall Street Journal Digital Network
  • Xignite

That leaves Microsoft's MSN playing solo in the 20-minute delayed playing field. What about MSN? We mistakenly thought they were still on time delay, but turns out we were the ones stuck in the past. The company informs us they've been offering real-time quotes for 10 years.



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16 Comments

New said:
This looks pretty good.

CV said:
CNBC offers real time quotes for NASDAQ and NYSE.

Morningstar said:
Robin - I believe AOL Finance is the only site with real time quotes in combination with real time news which I believe is delivered by Relegence (an acquisition they did a while back and is strong in B2B Financial information) which I find to be a clear winner for AOL Finance. - Alan@Morningstar

misleading said:
Robin - your headline makes it sound as if aol did something wrong. They launched a better finance product one month later. I guess your headline is an attempt to tap into aol haters. So lame.

Larry said:
I think it has been stated on SAI before that AOL's Finance site is the best -- in my view for quotes and information it is better then Yahoo, MSN, Dow Jones, etc. I actually switched last month to get my quotes and thus appreciate the real time offering today. Still have to set-up my portfolio though. Do a side by side comparison Robin and let us know what you think.

inSeattle said:
What AOL has done in the last 12 months in Finance (and AOL News) is impressive. They are both arguably top tier sites in their respective categories (I stack their Finance up against Yahoo and their News against CNN) I gather from yesterday's AOL post, putting money from airplane rides into areas like Finance and News is really paying off for them. Not a good time to be in the airline business anyway.

Industry Watcher said:
Robin - The subtlety you seem to be missing in your coverage here is that the exchanges are trying to charge huge fees to Internet providers and BATS Trading is offering basically the same offering (which includes NYSE, NASDAQ *and* AMEX-listed companies) for no charge.

Go back and read the press releases and stories about the differences in offerings between what NASDAQ, NYSE and AMEX are each proposing/offering and what BATS Trading is offering.

As an observer, that's where I think the story really is. Just by choosing BATS over NASDAQ, two of the biggest financial sites appear to be making a statement.

AOL Finance Lover said:
Have to agree with the other posters. AOL Finance replaced my Yahoo Finance in the last couple of months but I had been still hitting Yahoo for quick and easy real time (I really hate logging into my broker's website, they could learn so much from real web companies).

Now, I can finally close that Yahoo Finance tab in Firefox, and only have AOL Finance open. :) Yay!

Robin said:
@misleading: I'm not an AOL-hater or rabble rowser--I used many of their services for years. The point I still stand by is that AOL ended up taking the same route as Yahoo after the latter got more than a month's head start. They might get people who will switch back (like the last poster), but timing is important.

Good points all around, though.

Shawn said:
I love AOL. You try to sensationalize all your news. AOL portal is much better than the rest of them out there. And I don't care if it was a month later.
Get over Google-worshipping, Robin.

Lunar (URL) said:
Hello, this is much better - and much before Google!
-L
http://get-dugg.com

Dave said:
Nice try baiting the haters in with yet another obviously slanted post. The access business is one thing, but the web side has been launching some decent products. If only AOL would hire Jerry Yang, we could get a half as much of this junk in what is otherwise a decent blog.

Peon said:
Are you kidding? AOL Finance site does not offer Options quotes! Something even YAHOO have had for years! Neither they offer TA indicators Yahoo offers in their charts. AOL Finance site is a joke. Yeah, it looks funky. Just as a finance site should look like, eh? Well, maybe for the AOL audience it is what the doctor ordered

@Morningstar, Relegenece does not deliver "Real time news". All it does is pulling the news from the feeds based on the Co ticker. For the "Real time news" they have to pay, just like everybody else.

Just watch them and YAHOO and you will see that their news are no more real time than YAHOO's.

Eric said:
Peon, with your tone, you seem to have an axe to grind with AOL. Before you spout mis-information, you should actually look at the sites you bash. Your entire position has no credibility when the basic facts are simply wrong.

AOL does have option quotes, real-time quotes and real-time news (and far more of it than Yahoo). Try a side-by side comparison sometime - esp. on the news - and you'll see a big difference.

AOL has done a tremendous amount of updating in the last few months and is pulling ahead of the others - at least for now.

Peon said:
Eric, I would suggest you keep your analysis of my motivation to yourself

I just went and check and indeed AOL has Options quotes. But.. it has a red banner NEW next to them. So your trying to spin as if AOL have always had feature parity with the competitors is disingenuous best.

I just checked the Charts. So called AOL advanced Chart. The only option TA indicator it offers is Moving Average.

Here is a list of statistics Yahoo has been offering for years
Indicators: MACD | MFI | ROC | RSI | Slow Stoch | Fast Stoch | Vol | Vol+MA | W%R

So, you seem to have very little idea what you are talking about.

It is insane how expensive that crappy Web AOL delivers is. It was the same under Miller. Typical AOL - buy successful web properties with huge potential - Netscape, ICQ, WinAmp - drive them to the ground, then take the only successful brand - AOL Flagship - and drive it into the ground by making crappy Web out of it. And spending tens of millions doing that!




harvey evans said:
Niether of them offer real t. quotes to portfolios-------you have to pay for tha
t right ??
Dink

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